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SoCalCyclist Podcast Rebrands Under 'Veloworthy'

Published May 9, 2019

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Local media outlet expands with content for larger audiences

Carlsbad, California—The creator of the SoCal Cyclist Podcast is excited to announce continued coverage of all that is worthy in cycling under the brand's new name—Veloworthy.

A cycling brand which produces a podcast, mixed digital media, industry reviews, services and more, Veloworthy inspires its audience to ask how they measure their worth in cycling, and encourages them to connect to the community that they love.

Officially unveiled at the Sea Otter Classic in Monterrey California, the new brand will serve people by providing them with information, insight and inspiration from cycling personalities. It will also span beyond Southern California to offer a more universal perspective on the best pieces cycling has to offer.

"SoCal Cyclist really applied to our local audience and its initial reach, but as the audience grew, the brand needed to grow with it," says founder Brian Co. "The new name Veloworthy made sense for building something beyond our SoCal scene, and I am so excited to take my local approach to a more global scale for cyclists worldwide to connect to"

Originally launched in 2016, Veloworthy aims to build on the success of the original SCC brand by involving its audience and providing more engagement with readers and listeners. They will be featuring more regular content in addition to the great interviews with resources that can help people achieve their goals. Aspects such as tips on training from top coaches, bike maintenence advice, and input from a cycling attorney will all be included in the new season.

Creating free content for its audience, Veloworthy is far from a nebulous corporate structure pursuing a quick dollar.

"It's a passion project turned obsession that has in some ways made me question my own sanity and also self-worth in the sport," says Co. "If that helps a single person be more intentional with their cycling, more informed and a better person out on the roads, trails or group rides, then I can leave the sport better than I found it." Tune into an all-new season of podcasts and more at Get social with Veloworthy at and 

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