With a growing presence in the Latin American market, CeramicSpeed puts Brazil on the map with Proparts as its official distributor
31 March, 2018 – Holstebro, Denmark: With effect from 1st of April 2019, Proparts will be CeramicSpeed's authorized distributor in Brazil, as the Danish manufacturer of drivetrain efficiency products looks to bring its solutions closer to cyclists in Latin American.
With a global distribution covering more than 50 countries, CeramicSpeed hopes to deliver its drivetrain efficiency expertise and build opportunities in the Brazilian market.
Commenting on the collaboration, Managing Director at Proparts, Marcelo Maciel said: "Proparts is proud to announce it will be taking over distribution in Brazil of CeramicSpeed, the world-renowned Danish brand of ceramic bearings. Proparts will continue the previous work done in Brazil, aiming to offer ever-improving service and an increasingly more complete portfolio of CeramicSpeed products."
The launch of the new partnership comes at the perfect time, as the cycling season gets underway in earnest. CeramicSpeed's Head of Sales for Latin America, Gabriel Firpo said: ''With Brazil being one of the most important markets in Latin America, it's key to have a distribution partner like Proparts that is well established and understands the needs of the high-end rider. By working alongside our new Brazilian partner, we expect to better seize the growth opportunities we have in the region with the best support for both riders and retailers.''
