Lexington, CA and Petaluma, CA – For the first time, four premium brands of the bike industry have joined forces to tour the country. The van will be at all of the premiere mountain bike festivals in the US and engaging with shops for demos and clinics in between festivals.
The Brands
With Marin Bikes as the main sponsor of this unique Demo Tour, you know you’re in for a good ride at every event. The van will be carrying an assortment of full suspension models including the Wolf Ridge and newly released Mount Vision, both featuring the R3ACT-2 Play suspension system. The bikes will be rolling on Goodyear’s Newton and Escape tires. These tires offer excellent protection but don’t sacrifice on ride quality. Muc-Off will be taking care of the bike fleet keeping the bikes clean and running smoothly with their extensive line of bike wash, protectants and lubes.
Finally, EVOC completes the experience by allowing riders to test-ride their high-quality protective backpacks, as well as other bags and luggage specifically created to the unique needs of the riders on and off the bike.
“Marin Bikes is all about having fun and pushing the envelope when it comes to riding experience. We had been talking about putting together something unique and this year, we made it happen. By partnering up with three other great brands, we feel like we’ve created the perfect package to give MTB cyclists the ride of their life,” said Chris Holmes, Brand Director at Marin Bikes California. “At HLC, equipping our customers’ success is the reason we get up in the morning. Bringing together cyclists and great products is what we’ve been doing for over 70 years. The Your Best Ride Demo Tour is the perfect example of that: bringing together inspiring brands to passionate people. We feel lucky to have the opportunity to collaborate with these innovative brands,” adds Pat McGinnis, VP Commercial at HLC.
Events
The first event of the Demo Tour is Hurricane MTB Festival, which will be held from March 29–31 in Hurricane, Utah. From May to October, the van will hit more than 10 other events and visit over 50 bike shops along the way.
Tour Ambassador
The van will be driven by mountain bike racer Adam Snyder. Born and raised in New England, Adam grew up in the outdoors. After graduating Stratton Mountain School, Adam attended college in Colorado at Fort Lewis. Adam raced throughout his collegiate career for his school team and as a professional. After graduation, he continued to race mountain bikes professionally for 10 years, racing and traveling across the globe. Along with his cycling career, Adam started a non-profit youth cycling team, a trail building company and continued to grow his passion for the cycling community and industry. He’s ready to hit the road and provide a unique riding experience to riders across the country.
To find out more about the Your Best Ride Demo Tour, visit yourbestride.bike and follow #yourbestride on Instagram. See you this summer!
