March 1, 2019- Veneto, Italy; Italian chamois powerhouse, Elastic Interface® (CyTech SRL), has joined forces with PowWord Communications to help educate media, retailers, and consumers about their broad product range and proprietary technologies. As a global leader in performance cycling pads, Elastic Interface® looks to come out of hiding in cycling shorts, and showcase themselves to a broader audience.
Guido Zago, Marketing Manager for Elastic Interface®, said that “we’re really looking forward to working with Tim and PowWord to help us tell our story and reach the cycling media, as well educating consumers on our various technologies and benefits of our premium chamois.” As the chamois supplier of choice for many of the top cycling clothing brands around the world, EIT products are largely invisible to consumers. “I see this like the old ‘Intel Inside’ campaigns of the past”, stated PowWord’s Jackson. “Most of us know that the best fitting bibs on the planet would be rendered unwearable with a crappy chamois. With my prior experience working with clothing, and three decades in the sport, I hope to use my experience to help EIT further cement their well-earned reputation of quality and comfort.”
Elastic Interface® (EIT) is a B2B chamois supplier to many of the top brands around the world, with both in-house and fully custom pads. Brands such as Specialized, Assos, POC, Eliel, Capo, and numerous others use EIT pads.
