Leader in Clean Hydration Extends Impact of its Mission Alongside Iconic Endurance Sports Events
Seattle, WA – February 28, 2019 – This year, Nuun will hydrate over 3 million athletes on course across 700 mass participations events. Nuun's 2019 event line-up includes major marathons and cycling festivals in the United States, Canada and across the world. In addition to the brand's clean ingredient and environmentally friendly products, race directors are continuing to choose Nuun Hydration to support their events thanks to the education, energy and motivation that the brand brings on-site. The best-selling sports hydration brand in sports specialty and natural foods retail has aligned with strategic event partners that are truly connected to their core values, and support the health and success of their participants. Through such impactful partnerships, Nuun is delivering on its mission, "To Inspire More Movement", at even more significant scale.
"2019 marks a pivotal moment for Nuun and the groundswell that has been created amongst the industry to serve the evolving needs of the active, health conscious consumer," said Kevin Rutherford, Nuun Hydration's President and CEO. "Due to the remarkable work between our event partners and field marketing team there is a high the likelihood that the next time you sign up for a running event in North America, Nuun will be on-site to hydrate your journey."
Last year, Nuun was served at a record number of events. In 2019, Nuun will continue to hydrate and inspire athletes at an additional 30% more venues. As we head into this year's peak race season, Nuun is thrilled to announce their sponsorships with the following event partners: Nuun will be on course at the Scotiabank Waterfront Toronto Marathon, one of just five Gold Label IAAF marathons in North America. This partnership also includes all events across the Canada Running Series (CRS). The DICK'S Sporting Goods Pittsburgh Marathon has also chosen Nuun to support their athletes at its cities most significant running event of the year. We've also seen large iconic events such as the Tunnel Viaduct Run in Seattle, WA and the Cowtown Marathon in Fort Worth, TX serving Nuun on-course to their respective active communities.
"We're delighted to have Nuun join us as the official, healthy hydration sponsor across all of our Canada Running Series races and training runs in 2019," added Alan Brookes, the President of CRS and Race Director of the Scotiabank Toronto Waterfront Marathon. "Their values of clean product, clean sport and clean planet align perfectly with ours. We're excited to partner with Nuun to strengthen our mission of building a healthier and more sustainable Canadian community. Together, with our 70,000 participants, and their families and friends, we can make a difference!"
Nuun's flagship product, Nuun Sport, which was recently renovated for performance and experience, will be the primary on-course product available at 5K's, 10K's and Half-Marathons. The brand's sports drink optimized for longer distance endurance events will be served on course at the Marathons. In addition to being vegan and gluten-free, Nuun products are third party certified Non-GMO, Informed-Sport, and Kosher. Event directors continue to choose Nuun Hydration due to the brand's priority to source clean ingredients, and support an overall clean sport community.
Major Events Supported by Nuun in 2019
United States
• DICK'S Sporting Goods Pittsburgh Marathon
• Cowtown Marathon
• Ascension Seton Austin Marathon
• Surf City Marathon
• JetBlue Long Beach Marathon
• Eversource Hartford Marathon
• Ram Racing's Hot Chocolate 15k/5K Series
• BolderBOULDER
• Tunnel Viaduct Run
• TD Five Borough Bike Tour
• RAGBRAI
• Kaiser Permanente Seattle to Portland presented by Alaska Airlines
Canada
• Scotiabank Toronto Waterfront Marathon
• Scotiabank Ottawa Marathon and Tamarack Ottawa Race Weekend
• BMO Vancouver Marathon
• Canada Army Run
• lululemon athletica's SeaWheeze™ Half Marathon
United Kingdom
• Virgin Sport UK
About Nuun & Company
Nuun is a hydration company with a mission to inspire more movement. Nuun electrolyte tablets and powders provide functional hydration products optimized for exercise, daily health, travel and immune support. Clean and Non-GMO Project verified ingredients, a refreshing taste and low sugar make Nuun a favorite amongst active consumers. Nuun products, like their tablets in their distinctive, colorful tubes, are convenient to carry and add to water, and are better for the environment than traditional bottled sports drinks. Consumers adding Nuun tablets to their reusable water bottles helped save the shipping of over 100 million pounds of water in 2018 alone. 15-year-old Nuun is the #1 selling sports drink supplement brand in running, cycling, outdoor and natural foods stores. The Seattle based company's culture and mission have been recognized by Outside Magazine, who named Nuun to its' 2017 and 2018 'Best Places to Work' lists. To learn more, visit www.nuunlife.com or follow them at @nuunhydration and #nuunlife.
