Bianchi USA continues to advocate for cultivation of new cyclists through their Dama Ambassador program. Formally launched in 2018, the program has been expanded for 2019 to include additional ambassadors for larger nationwide coverage.
“We had a very successful year working with our retail partners to reach new cyclists, build brand experiences and create a new engaged network of female cyclists within their respective communities”, commented Heather Mason, Program Coordinator. “In year 2 we are not only looking to expand our program’s reach, but also collectively work to use our passion in response to a dedicated need. “
The Dama Ambassador Program is proud to formally announce a partnership with Young Survival Coalition (YSC), supporting their 2019 Survivor Bike Program.
Young Survival Coalition (YSC) is the nation’s foremost nonprofit dedicated to providing information, resources, and support to young adults affected by breast cancer. YSC Tour de Pink (TdP) is an empowering three-day charity bike ride where breast cancer survivors join other cyclists in raising funds and awareness for young adults affected by breast cancer. This empowering ride offers an opportunity for breast cancer survivors to “take their bodies back” from cancer.
The YSC Tour de Pink Survivor Bike Program provides bikes free of charge to young adults facing breast cancer. Approximately 30% of participants at each TdP ride are breast cancer survivors, and Tour de Pink is more than just a ride for them, it’s an empowering experience to reconnect with their bodies after cancer treatment. By supporting the Survivor Bike Program, Bianchi is not only providing breast cancer survivors with a chance to reclaim their health and bodies after a breast cancer diagnosis, but also supporting the nation’s only charity bicycle ride that supports young adults affected by breast cancer. What’s more, Bianchi is providing an opportunity to support young breast cancer survivors who would otherwise be unable to afford to ride in Tour de Pink.
“Working with YSC aligns perfectly with our mission to make a positive impact with the Dama program. Not only would we like to support our retailers with a local ambassador but nationally impact a foundation that is close to all of us” added Jim Stevenson, VP Marketing and Sales, Bianchi USA.
The Dama ambassador team will be raising donations through a dedicated webpage to purchase bicycles, which will then be awarded to 20 plus cancer survivors this summer. The Dama team members will join the recipients in October for a multi day bicycle tour.
“We have team members who have personally been affected by cancer, and those with close family or friends. The relationship with YSC was a natural choice” said Mason.
YSC Tour de Pink is in its 15th year and consists of two three-day bike rides in the East and West regions with approximately 250 riders riding in each ride. Over one-third of riders are breast cancer survivors, while others are co-survivors, friends, and supporters.
The East Coast ride begins on October 4th in Princeton, New Jersey, cycles different loops in and out of Princeton, and finishes on October 6th in Point Pleasant Beach, New Jersey, for a finale celebration at Jenkinson’s Inlet.
The West Coast ride begins in Thousand Oaks, California, on October 25th and rides to Santa Barbara. After a day of cycling in Santa Barbara, the ride ends on October 27th in Ventura, California, for a finale celebration at San Buenaventura State Beach.
These rides are fully supported with bike and motorcycle marshals, support vans and ample rest stops. Read more on their website www.ysctourdepink.org
More information on making a donation via the Bianchi Dama Ambassador team can be obtained though contacting Program Coordinator Heather Mason; heather@bianchiusa.com. More information on Young Survivor Coalition can be found here; https://www.youngsurvival.org/
