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BPSA Charges Ahead with New E-Bike Training

Published February 11, 2019

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Boulder, CO: Following the successful launch of the Charged Upvideo staff training program in March 2017, the Bicycle Product Suppliers Association (BPSA) today released the second series on the Myagi training site. Here’s the link:

Charged Up 2 presents five more training videos to shop staff and also includes a consumer-facing segment to be offered to retailers for their own sites through SmartEtailing, the NBDA, and several brands (Shimano, Giant, Raleigh Electric and CSG). See the first training video and the consumer video.  

The three-class system is the main focus of Charged Up 2. “The three-class system is the backbone of our legislative efforts across all 50 states, to pass laws for equitable treatment of e-bikes,” noted Larry Pizzi, Chair of the BPSA E-Bike committee and President of Accell North America. “It’s clearly our responsibility as suppliers to get the three classes integrated in the supply chain, hence retail training on the subject.”

The second focus of Charged Up 2is the continued acceptance of the category from shop staff. “We’ve seen a positive shift in attitude over the past 18 months,” said Ray Keener, BPSA Executive Director and producer/director/scriptwriter for both Charged Upseries. “You’ll see that clearly in interviews with shop staff.”

While the Myagi platform is the public access to Charged Up 2, it will shortly be available on brand training sites as well.  Myagi founder and president Simon Turner said, “Our cycling retailers tell us how important e-bikes are to their sales now and in the future. Myagi is thrilled to be collaborating with the BPSA again on this impactful series of training.”

SmartEtailing, the leading provider of bike shop websites, is adding the Charged Up 2consumer video to the E-bikes landing page available in their marketing content library. Any SmartEtailing client can import the landing page featuring the new video for free starting today.

For more information, contact: Ray Keener, 303-442-2466,



Topics associated with this article: Retailer education, Electric bike

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