You are here

Bike Shop Owners Embrace Online Trends with New Powered by Beeline Software

Published February 7, 2019

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.

SAN FRANCISCO (February 7, 2019) - Beeline Bikes has launched Powered by Beeline (PbB), a Software as a Service platform for independent bicycle dealers (IBDs) and mobile mechanics. With over 200 retail locations and mobile shops already participating, the platform is available to dealers across the USA.

“With a nationwide network of participating retailers, we are excited to grow our ecommerce partnerships,” said Peter Buhl, co-founder and CEO at Beeline. “This is a win for our industry. As online sellers promote the benefit of professional bike assembly, PbB drives customers to participating dealers. Those new customers will build long-term relationships with retailers that they would not otherwise visit.”

PbB enables dealers to acquire customers in several ways, including from online bike purchases. Online shoppers can choose to pick up their bike at a retailer’s brick-andmortar location or have the bike delivered via the retailer’s mobile shop, where available. Shops earn revenue for providing last mile assembly. PbB also offers an online service scheduling tool that lets customers book bicycle service appointments 24/7 and see realtime availability.

Overall, PbB is a cost-effective way for dealers to engage with customers who are increasingly more comfortable spending their time and discretionary income online. IBDs can also increase their online brand presence using the PbB software. Shop-specific branding and content is incorporated into dealer’s PbB listing page and feeds into every customer-facing touchpoint generated by the software platform.

This includes automated emails (appointment reminders, follow-up messages, etc.) that are tailored to the IBD’s brand. Additional features include a management dashboard with key metrics and schedule optimization tools to improve the efficiency of service departments. “Powered by Beeline launched on-time and on-budget, as we promised at Interbike 2018,” said Larry Pizzi, Chief Revenue Officer at Accell North America, Beeline’s parent company.

“This is the next step forward in our omni-channel approach aimed at giving IBDs a competitive advantage. Cutting-edge software powers IBD service departments and expands the shop’s brand reach to begin addressing a whole new customer base that is not walking into their store. By simply uploading their logo and configuring their shop schedule, IBDs can respond to the online trends in a profitable way.”

Powered by Beeline offers three levels of subscription packages. Dealers, brands and eretailers interested in learning more about Powered by Beeline should visit or email

About Beeline Bikes: Founded in the San Francisco Bay Area in 2013, Beeline Bikes has delivered and serviced thousands of bikes at customers’ homes and offices. Reinventing how people interact with bike shops, Beeline has developed a technology platform for independent bicycle dealers to acquire new customers, streamline customer interaction and enhance operating efficiency. In 2018 Beeline was acquired by Accell North America (ANA) and operates as a division of ANA.

About Accell North America: Based in Kent, Washington, ANA is the North American arm of the Accell Group – the leading bicycle company in Europe, and the global leader in e-bikes. Accell Group is one of the largest and most stable bicycle companies in the world, and is the parent company of Diamondback, Raleigh, Ghost and Redline Bicycles, as well as e-bike brands Haibike and IZIP. # # # Media contact: Peter Small,

Join the Conversation