Aliso Viejo, CA- ESM Bike and Ere Research begin 2019 with ESM Bike becom-ing the North American importer for the innovative tire and saddle brand based in Switzerland.
ESM Bike will be launching the brand to the US IBD market at January's CABDA West event in Del Mar, CA in booth #633.
ESM Bike will be receiving tires first, during the first quarter of the year, with saddles arriving during the second quarter. Sean Kneale, Founder of ESM Bike said, "we're really excited to work with Piet and his unique approach to product design, and we're confident US consumers will appreciate his eye for detail- whether looking at the tires or saddles. Retailers have lots of options for tires and saddles, but Ere truly brings a different approach to products that will help retailers sell them."
ESM Bike will also work with Ere Research to manage additional distribution in North America, giving both retailers and distributors a single contact for the brand.
Ere Research products have already created a lot of positive interest, and the recent announcement of Fabian Cancellara joining the brand to develop tires has given a further boost in interest and credibility.
ESM Bike will be offering sales specials and incentives to interested retailers during the CABDA West show.
