Boulder, Colorado – Cycling and Outdoor industry marketing service agency, Thorpe Marketing, is pleased to announce the addition of Katie Macarelli to its team. Macarelli has previously held roles in advocacy, media, and brand marketing, with Bicycle Colorado, 303 Cycling, and Feedback Sports, respectively.
"Katie and I first worked together on a social media project a few years back. I found her to be capable, professional, thoughtful, and generally fun to be around, and we've been something more than halfheartedly talking about actually working together ever since. I feel great about having her join our agency, and bringing her work ethic to the service of our clients. Especially, I value the breadth of her experience in marketing strategy and activation, communications, and in the cycling and outdoor categories," Said Jasen Thorpe, agency founder, of the hire.
Macarelli added, "Good marketing is honest and genuine. I've known/respected Jasen and his firm for many years. This is not only a logical fit but also one based on similar personalities, values and style."
In her role as Account Manager, Macarelli will oversee PR and Media Relations, social media and content marketing, affiliate commerce and advertising placement, and influencer/ambassador programs for several brands among Thorpe's clients. Katie also intends to continue to do her best to shun traditional motorized transportation and commute via human-powered bicycling, an e-bike, and/or e-car, as one does.
