All articles by BRAIN Staff
LOUISVILLE, Ky. (BRAIN) — For its 2015 edition in March, the North American Handmade Bicycle Show will introduce a new category, the Artisan Award, and a cyclocross race pitting framebuilders against one another.
PETALUMA, Calif. (BRAIN) — Yuba Bicycles has signed with eLastenrad, a German online seller of electric cargo bikes, as its new European distributor, selling direct to both consumers and dealers.
EUGENE, Ore. (BRAIN) — Rolf Prima has promoted Pete Moe to sales manager, where he will also oversee international sales.
CHICAGO (BRAIN)—Abus’ new 410 Ultra lineup was designed to complete the German lock brand’s 400 U-lock series, offering entry-level U-lock security at pocket-friendly price points.
TREVISO, Italy (BRAIN) — Sidi has distributed a new policy to its distributors and retailers prohibiting them from removing barcodes from products and said it is electronically tracking all products in an effort to stem gray-market sales.
CHICAGO (BRAIN) — SRAM has brought aboard advocacy and event marketing veteran Ethan Spotts as the company’s new road brand communication manager.
SAN CARLOS, Calif. (BRAIN) — Ritchey has adopted a global minimum advertised price (MAP) policy and will sell only to authorized distributors and retailers. The policy goes into effect Nov. 1.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Bicycle Retailer and Industry News will host the second annual Turkey Pedal industry ride and food drive on Saturday, Nov. 15.
COSTA MESA, Calif. (BRAIN) — The National Bicycle Dealers Association is accepting submissions for its Supplier Scorecard program, which allows independent bicycle dealers to rate their suppliers.