BRAIN Staff

All articles by BRAIN Staff

February 9, 2018

SEATTLE (BRAIN) — Nuun said it has expanded its event support in 2018 and reckons it will hydrate over 2 million participants in 2018 on race and ride events, as well as in fitness studios and festivals in North American and globally..

Posted in Industry News
February 9, 2018

GRAND RAPIDS, Mich. (BRAIN) – TerraTrike says it closed its fourth quarter of 2017 with 25 percent growth over the same period last year – the best in the company's 22-year history. The privately held company did not release specific revenue figures.

Posted in Industry News
February 9, 2018
The first Sagan Fondo, in the Lake Tahoe area in May, will include gravel and dirt roads.

SANTA ROSA, Calif. (BRAIN) — Three-time world champion Peter Sagan is working with Bike Monkey, the producer of Levi's GranFondo, to promote two new gran fondo events in California this year. 

Posted in Industry News
February 9, 2018

OLDSMAR, Fla. (BRAIN) — Florida retailer BikeSport recently celebrated its grand reopening as a Giant Partner Store.

Posted in Retail News
February 9, 2018

NORTH VANCOUVER, British Columbia (BRAIN) — Sombrio is getting into the custom clothing market with a customizable mountain bike jersey line. The company said the low minimum makes the program attractive for shops creating team jerseys as well as weekend warriors who want to kit out their crew.

Posted in New Products
February 9, 2018

SAN DIMAS, Calif. (BRAIN) — Framebuilder Foes Racing has spun off a separate business offering lift kits and other components for Ford Transit vans.

Posted in Industry News
February 8, 2018
Shop services up 4 percent in same year.

BOULDER, Colo. (BRAIN) — Retail sales at independent bike shops reached $3 billion last year, down 1 percent from $3.1 billion in 2016, according to the latest point-of-sale data from The NPD Group's U.S. Retail Tracking Service.

Posted in Studies/Reports
February 8, 2018
Company reports "no shortage of interest" in selling Bollé brand; offers little intel on Giro and Bell performance.
Vista Outdoor's Outdoor Products segment includes Bell and Giro.

NEW YORK (BRAIN) — Vista Outdoor, owner of the Bell, Giro, Blackburn, CamelBak and Bollé brands, continues to see a sales decline in its core ammunition and firearms segments. The company reported Thursday that sales were down 11 percent in its third quarter, which ended Dec. 31.

Posted in Industry News
February 8, 2018

SAN FRANCISCO (BRAIN) — Echos Communications will serve as the North American agency of record for Pirelli, the Italian tire brand. 

Posted in Industry News
February 8, 2018

LEXINGTON, S.C., & LEVIS, Quebec (BRAIN) — Hawley-Lambert launched an online dealer staff training platform for all its North America accounts. Called HLC University, the platform is hosted on both the Hawley and Lambert dealer websites.

Posted in Industry News

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