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BRAIN Staff

All articles by BRAIN Staff

April 2, 2014
The new T-Series saddle (formerly called Titanico).

SAN DIEGO (BRAIN) — Selle Anatomica has re-engineered and renamed its U.S.-made leather saddles for 2014.

Posted in Product/Tech
April 2, 2014

MORGAN HILL, Calif. (BRAIN) — A new book written by Donny Perry, global development manager for Specialized Bicycles' retail education program, is now available on Amazon.

Posted in New Products
April 2, 2014

ST. AUGUSTIN DE DESMAURES, Quebec (BRAIN) — Louis Garneau will start a demo tour this month that will visit stores across Canada and in select U.S. locations, allowing consumers to test ride Garneau bikes.

Posted in North America
April 2, 2014
The Farrier 24

FT. COLLINS, Colo. (BRAIN) — Fort Collins Bicycle Co., the parent company of Swobo Bicycles, is launching a new line of road bikes for children and small adults. The Farrier line will be distributed to IBDs by Hawley Company.

Posted in Product/Tech
New Farrier line from Fort Collins Bicycle to be distributed by Hawley.
April 2, 2014

AIGLE, Switzerland (BRAIN) — The Sufferfest, a provider of indoor cycling training videos, is the first major sponsor of the UCI's Women Road World Cup series.

Posted in International
April 2, 2014

ALISO VIEJO, Calif (BRAIN) — Highway Two is introducing a new B2B website and is promoting it with a retail raffle tied into its launch. Retailers who place orders on h2b2b.com will qualify for the raffle drawing. 

Posted in North America
April 2, 2014
Cannondale Trigger Carbon 2

WILTON, Conn. (BRAIN) — Cannondale is updating its Trigger and Jekyll "OverMountain" trail/enduro bikes for 2015 with 27.5-inch wheels, stiffer SuperMax Lefty forks and a new Fox Dyad rear shock tune.

Posted in New Products
April 2, 2014

BOULDER, Colo. (BRAIN) — Market research group Leisure Trends will produce a free webinar on Thursday on retail trends in the IBD channel.

Posted in Retail News
Inventory, hot categories and more to be covered Thursday.
April 1, 2014
Screen shot of one of the app's display options.

ATLANTA (BRAIN) — For the first time, Wahoo Fitness is now offering its mobile Fitness app for Android devices.

The new app can be found in the Google Play Store.

Posted in Product/Tech
April 1, 2014

BOULDER, Colo. (BRAIN) — Power meter supplier Stages Cycling has hired former USA Cycling coach Benjamin Sharp as its power education specialist. Sharp will create content and support Stages-sponsored teams as well as dealers and coaches.

Posted in North America

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