VISTA, Calif. (BRAIN) — Electra Bicycle Company is bolstering its Men’s Attitude cruiser collection with the new Moto model — which the Trek-owned brand describes as “a blend between a cruiser, mountain bike and BMX racer” designed for more aggressive riders.
SAN FRANCISCO (BRAIN) — Strava has released a new version of its mobile running and cycling app that incorporates weekly goals to help athletes track and improve their performance.
ATLANTA (BRAIN) — Fitness app and product maker Wahoo Fitness has added the TICKR X heart rate monitor to its workout wearable line.
VANCOUVER, British Columbia (BRAIN) — Rubbers Brand Bicycle Tubes feature minimalist packaging, cheeky positioning, and a bundled glueless patch included with each tube.
LAS VEGAS (BRAIN) — Lauf's carbon leaf spring forks get a lot of European coverage, but the company is at Interbike telling dealers they have been shipping forks to American bike shops since May.
SANTA MONICA, Calif. (BRAIN) — Bonk Breaker is introducing a new flavor of its High Protein bars, Cookies & Cream.
The bars are made from all-natural real food ingredients.
LAS VEGAS (BRAIN) — After a nearly 15-year hiatus from the bike industry, framebuilder Chris Chance is resurrecting his namesake brand, Fat Chance Bicycles. Chance, one of the pioneers of mountain bikes, founded Fat City Cycles in 1982 in Somerville, Massachusetts.
LAS VEGAS (BRAIN) — Best known for chronicling the early days of mountain biking as publisher of the sport’s first periodical, Charlie Kelly is legitimately one of the handful of Founding Fathers of the sport, along with his better-known California friends Joe Breeze, Tom Ritchey and Gary Fisher.
LAS VEGAS (BRAIN) — Retailers might be drawn to the Abus booth at Interbike this week by its new bright green Hyban urban helmet. With an integrated light in the back, multiple vents and optional rain cover, it's one of 14 helmets the German lock maker is working to bring to the U.S. market.
LAS VEGAS (BRAIN) — The Swedish brand POC continues to expand its cycling product line, with dozens of new clothing, helmet and eyewear products for road and mountain bikers being shown this week at Interbike.
BOULDER CITY, Nev. (BRAIN) — 4iiii Innovations is bringing power training down to a new low price—starting at $400 with its Precision crank-based system introduced at Interbike's OutDoor Demo this week.
LAS VEGAS (BRAIN) — Just hours after Apple announced plans for its new iPhone 6 model on Tuesday, at least one bike supplier announced a matching bicycle accessory.
TULSA, Okla. (BRAIN) — ICEdot has a new product that allows bikers or other adventurers to manually trigger an alert that sends their location via text message to chosen recipients.
BOULDER, Colo. (BRAIN) — At Interbike, Stages Cycling will be showing three new power meter crank models, including a hybrid carbon-alloy crankset option from FSA.
MIAMI (BRAIN) — J&B is splitting off its recumbent brand from its cruisers and adult trikes, creating a new brand, Sun Seeker. The cruisers and trikes will continue to be marketed as Sun Bicycles.
SCOTTS VALLEY, Calif. (BRAIN) — Giro's Empire mountain bike shoe, previously available in a limited edition, has been added to its regular product line, in a different color.
FRYEBURG, Maine (BRAIN) — Downeast Bicycle has added SockGuy cycling socks to its clothing lineup.
The socks, all made in the U.S., are in stock now.
GRAND RAPIDS, Mich. (BRAIN) — Velocity USA is introducing a new lightweight cross-country rim at Interbike, called the Blunt SS.
SEATTLE (BRAIN) — Nutritionals brand Nuun recently joined the PeopleForBikes Coalition and will offer a special packaging of its electrolyte drink tablets with a portion of sales going to the organization.