BOULDER, Colo. (BRAIN) — Polar Bottle will become an official water bottle licensee of Team USA in an agreement with the U.S. Olympic Committee announced this week.
BURNABY, British Columbia (BRAIN) — Sugoi Performance Apparel is introducing a "60 Day Comfort Guarantee" on all its spring 2015 cycling shorts for men and women.
BOULDER, Colo. (BRAIN) — Power meter brand Stages Cycling is launching a line of high-end indoor bikes for home and club use. The new effort builds on the company's background in the fitness industry.
DENVER (BRAIN) — Gates Corporation is launching a new belt-drive system for bike that will be about half the price of its current drivetrain.
BLOOMINGTON, Minn. (BRAIN) — 45NRTH is expanding their fat tire offering with the release of two wide and aggressive tires, the Flowbeist and the Dunderbeist.
HOLSTEBRO, Denmark (BRAIN) — The Danish brand CeramicSpeed is offering a limited edition hollow titanium derailleur pulley set, produced by 3D printing.
SEATTLE — Nuun has released its co-branded four-pack of electrolyte sports drink tablets in collaboration with PeopleForBikes, with proceeds to be donated to the advocacy organization.
TWIN FALLS, Idaho (BRAIN) — Bike fit tool manufacturer Purely Custom has introduced its latest product, the Fit Bike Pro 1. Designed to simulate true riding conditions, the Fit Bike Pro 1 features a load control transmission that uses Purely Custom’s Powerbahn technology.
OSAKA, Japan (BRAIN) — Shimano announced an updated Acera mountain bike group and a new $400 11-speed road wheelset on Saturday.
MINNEAPOLIS (BRAIN) — Sound Probiotics is a new brand founded by two endurance multi-sport athletes, whose first product is a probiotic designed to help endurance athletes stay healthy during heavy training and competition.
MINNEAPOLIS (BRAIN) — The GoatLink replaces the Direct Mount intermediate link on Shimano 10-speed rear derailleurs to improve performance and drivetrain life with wide-range 1x10 drivetrains.
SANDY, Utah (BRAIN) — Reynolds Cycling is offering a carbon-rim disc brake wheel for gravel-riding and cyclocross, the ATR (All Terrain Road) Disc Brake wheel.
LOUISVILLE, Colo. (BRAIN) — For a limited time, a special laminated version of the 2015 Wheels Manufacturing derailleur hanger chart is available at no charge to IBDs in the U.S.
SAN DIEGO (BRAIN) — XEP, Inc. is introducing a skin patch designed to deliver a natural caffeine boost to athletes.
KETCHUM, Idaho (BRAIN) — Club Ride Apparel is expanding its 2015-2016 Fall-Winter line to further embrace fat biking, the company said.
VICENZA, Italy (BRAIN) — Selle Royal is introducing two new saddles this season that are padded with Slow Fit Foam, a memory foam with slow recovery properties that molds to the rider's body.
SANTA CRUZ, Calif. (BRAIN) — Santa Cruz is launching a pair of new carbon bikes and framesets, the Stigmata cyclocross model and the Highball hardtail.