ROANOKE, Va. (BRAIN) — Custom cycling clothes brand Starlight Apparel has a new line designed specifically for adventure racing. The Starlight Adventure Line is now available for custom orders; the company plans to offer the line as part of its retail line.
CHICAGO (BRAIN) — RockShox's new Paragon fork is intended for urban and trekking cyclists. The 700c fork is designed to take the edge off vibrations from the road and trail.
The fork has a lightweight tunable Solo Air spring paired with an in-ride adjustable lockout, with a PopLoc remote option.
GAINESVILLE, Fla. (BRAIN) — ShareTheDamnRoad is a bike clothing brand founded by pro road racer Phil Gaimon and his business partner, Jon Ciaccio.
CHICAGO (BRAIN) — SRAM is lanching two new single-chainring downhill groups that include technology borrowed from its single-ring XX1 and XO1 cross-country mountain bike groups, including wide-narrow X-Sync chainrings, Cage Lock and Roller Bearing Clutch features in the rear derailleur and a 7-speed X-Dome cassette
SEATTLE (BRAIN) — Nuun and Company is launching a new product, called Nuun Energy.
Nuun Energy tablets balance hydration and sustain energy with a blend of B vitamins, 40 mg caffeine, and the same Optimal Electrolyte Blend as Nuun's Active Hydration tablets.
PINGTUNG CITY, Taiwan (BRAIN) — It’s one of those companies that operates slightly under the industry radar—an OE vendor producing carbon frames, stems, wheels, handlebars and other items for well-known consumer brands.
EMERYVILLE, Calif. (BRAIN) — Clif Bar & Company has released a new line of snack bars that include roasted nuts, chunks of organic dark chocolate and fruits including organic wild blueberries.
FORT COLLINS, Colo. (BRAIN) — Cartoonist Andy Singer's book, Why We Drive, is 160 pages of entertaining and provocative cartoons, facts, history and the politics of America's car culture and how it adversely impacts our society.
OSAKA, Japan (BRAIN) — Shimano on Friday announced a batch of new products and product changes, including four new 11-speed-compatible road wheelsets, new dynamo hubs and updates to the Alfine, Nexus, Alivio and Tourney groups.
MISSOULA, Mont. (BRAIN) — Adventure Cycling Association has released a set of maps and guides for a 518-mile off-pavement bike tour of Idaho's hot springs.
TAIPEI, Taiwan (BRAIN) — BioLogic is introducing a pair of safety lights that offer 60 degrees of adjustability — vertically and horizontally — to allow riders to aim the light exactly where it is needed.
VANCOUVER, B.C. (BRAIN) — The Bike Setup app for iOS mobile devices allows users to store their suspension settings for performance comparison testing or just as a reference for when they want to check or re-set their rigs.
BLOOMINGTON, Minn. (BRAIN) — WTB released a new, gravel-specific tire named the Nano 40c during the first day of QBP's Frostbike. The tire has a high volume 40mm casing, rounded profile, and centerline tread pattern designed for speed, consistency, and ample cushioning for the gravel market.
BLOOMINGTON, Minn. (BRAIN) — Velocity USA is introducing its first disc-specific road rim at QBP's Frostbike event this weekend.
SAN FRANCISCO (BRAIN) — The New Albion is a traditional road bike with a lugged high-tensile steel frame that retails for $949.99.
CHICO, Calif. (BRAIN) — Paul Components' Camera Mount is designed to securely attach a GoPro camera to the top of a threadless stem.
MORGAN HILL, Calif. (BRAIN) — Specialized was notable last year for not following the trend and introducing a 650b mountain bike. But the company is not being stubborn about offering its tires in the newly popular size.
DENVER (BRAIN) — Niner co-founder Steve Domahidy is launching his own company with the crowdfunding site Kickstarter.
EASTPORT, Mich. (BRAIN) — The Schwinn Biking Game is a board game two-to-eight players and ages 4 and up. It's being produced by Education Outdoors, a Michigan game company.
SAN FRANCISCO (BRAIN) — Chrome Industries introduces its new line of Knurled Welded Waterproof Rolltop bags for bike camping, adventure cycling and all-weather commuting.