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FRIEDRICHSHAFEN, Germany (BRAIN)—SRAM president Stan Day announced yesterday that SRAM is currently working on “breakthrough” e-bike technology, targeting its launch for Q1 of model year 2012.
“We believe we’re one of the few that has the reach to effectively educate European and U.S. dealers,” said Day, speaking as part of a panel of industry executives at a press conference to kick off Eurobike yesterday.
That was music to the ears of his fellow panelists repres...read more
Topic: Tradeshows
09/01/2010 5:00 PM MST
WATERLOO, WI (BRAIN)—Trek Bicycle and The Luxembourg Pro Cycling Team Project have signed a long-term partnership agreement.
The new team, featuring brothers Frank and Andy Schleck, will be part of the Trek Family for 2011 and beyond.
As the official equipment supplier and advisor of the Luxembourg based team, Trek will not only be responsible for supplying all team cycling equipment, but will also be day-to-day technical advisors, integrated into the foundation of ...read more
Topic: Business
09/01/2010 5:00 PM MST
LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News magazine is collaborating with SmartEtailing to bring content from its Interbike Show Dailies to consumers after the show.
The 48-page online magazine with photo-rich layout will be featured across SmartEtailing’s bicycle store Web sites exclusively. As part of the partnership, stores will feature the BRAIN-produced magazine, which will include details on the newest product unveiled at the Las Vegas trade show, on their...read more
Topic: BRAIN News
09/01/2010 5:00 PM MST
OGDEN, UT (BRAIN)—Utah based Enve Composites, formally Edge Composites, have announced their year-long development partnership with top UK aerodynamicist Simon Smart of Smart Aero Technology.
Smart, an ex Formula One aerodynamicist with 15 years of engineering experience at the highest level of motor sport, earned global recognition from his design and development of the Giant Trinity and Scott Plasma 3 TT frames in the wind tunnel—both manufacturers realizing overnight success in...read more
Topic: Business
09/01/2010 5:00 PM MST
"It allows you to maintain an identity on your bike without having to be subsumed by the sporting image or aggressive-commuter image."
—Josef Bray-Ali, owner of Flying Pigeon bike shop in Southern California, discussing urban bike clothing in a LA Times story about the urban cycling movement. Click on link for full story. ...read more
Topic: The 5th Spot
09/01/2010 5:00 PM MST
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Posted: Sep 01, 2010
It doesn't happen very often...getting weepy while reading the Wall Street Journal today...
Sept 1 article in the personal jo... Read the entire post!
Posted: Aug 31, 2010
Last week was Secreto Numero Uno, which was to write press releases that magazines want to publish. And we gave suggestions for... Read the entire post!
The Story of XTR - Episode 2
"The Story of XTR" Episode 2 explores the design concept behind Shimano's newest MTB group. The viewer is introduced to XTR project manager Tadashi Ichida and the design philosophy of XTR through the words of Shimano's lead Skunk Development rider Paul Th
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Sep112010 |
Each two-day Centurion Cycling event will include three separate rides — a 25-miler on Saturday, ... see details
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Sep112010 |
RBC is pleased to partner with organizer GranFondo Canada in bringing the RBC GranFondo Whistler ... see details
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Today is Thursday, Sep. 02, 2010
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