MUKILTEO, Wash. (BRAIN) — FSA-USA said Wednesday that due to more cost-effective manufacturing process, the company has lowered prices on its K-Force and Afterburner hydraulic disc brakes but is maintaining existing margins.
BOULDER, Colo. (BRAIN) — Rebecca Rusch's new book tells how she went from being a normal kid in Chicago to a woman known as the Queen of Pain for her perseverence as a relentlessly fast runner, paddler, and mountain bike racer.
ANTWERP, Belgium (BRAIN) – Lazer Sport is now offering two adult helmets equipped with MIPS, the multi-directional impact protection system designed to deal with angled impacts to the head.
LOS ANGELES (BRAIN) — Mission's Camo Series messenger bags are available in three sizes in a limited edition.
BOULDER, Colo. (BRAIN) — Goggles & Dust: Images from Cycling's Glory Days is a new book containing newly restored photographs from 1920s and 1930s bike racing.
SAN FRANCISCO (BRAIN) — Can indoor riding be entertaining? The founders of a new company called Zwift are hoping to make indoor cycling more social and community based with software that brings traditional video game graphics and functions to indoor cycling.
SAN MATEO, CALIF. (September 29, 2014) - GoPro, Inc.'s newest action cameras the HERO4 Black and HERO4 Silver, have new features including 4K recording (on the Black model) and a built-in touch screen display (on the Silver model).
MINNEAPOLIS (BRAIN) — Bike Fixtation is now selling a wall-mounted tool station for public use in bike storage rooms or repair stations. The Public Toolbox includes eight tools secured to the wall with 54-inch braided stainless steel cables. An optional strike plate protects walls from tool strikes.
OLATHE, Kan. (BRAIN) — Garmin watches may soon have access to third-party apps, much like a smartphone or smart watch. Garmin is making open platform software available for third party developers to create apps for its products.
LAKE FOREST, Calif. (BRAIN) — Torcano Industries is now shipping its Muna balance bikes to retailers.
PROVO, Utah (BRAIN) – After being out of the market for several months, then announcing its return in April of this year, Contour is unveiling a new action camera—the Roam 3.
BOULDER, Colo. (BRAIN) — The SaddleLight LED Bike Bag from Nite Ize offers all the room of a normal bike bag but also comes with reflective detailing and a red LED tail light.
VISTA, Calif. (BRAIN) — Electra Bicycle Company is bolstering its Men’s Attitude cruiser collection with the new Moto model — which the Trek-owned brand describes as “a blend between a cruiser, mountain bike and BMX racer” designed for more aggressive riders.
SAN FRANCISCO (BRAIN) — Strava has released a new version of its mobile running and cycling app that incorporates weekly goals to help athletes track and improve their performance.
ATLANTA (BRAIN) — Fitness app and product maker Wahoo Fitness has added the TICKR X heart rate monitor to its workout wearable line.
VANCOUVER, British Columbia (BRAIN) — Rubbers Brand Bicycle Tubes feature minimalist packaging, cheeky positioning, and a bundled glueless patch included with each tube.
LAS VEGAS (BRAIN) — Lauf's carbon leaf spring forks get a lot of European coverage, but the company is at Interbike telling dealers they have been shipping forks to American bike shops since May.
SANTA MONICA, Calif. (BRAIN) — Bonk Breaker is introducing a new flavor of its High Protein bars, Cookies & Cream.
The bars are made from all-natural real food ingredients.
LAS VEGAS (BRAIN) — After a nearly 15-year hiatus from the bike industry, framebuilder Chris Chance is resurrecting his namesake brand, Fat Chance Bicycles. Chance, one of the pioneers of mountain bikes, founded Fat City Cycles in 1982 in Somerville, Massachusetts.
LAS VEGAS (BRAIN) — Best known for chronicling the early days of mountain biking as publisher of the sport’s first periodical, Charlie Kelly is legitimately one of the handful of Founding Fathers of the sport, along with his better-known California friends Joe Breeze, Tom Ritchey and Gary Fisher.