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BRAIN Staff

All articles by BRAIN Staff

September 19, 2014

SIMI VALLEY, Calif. (BRAIN) — Industry veteran Hugh Walton has joined Currie Technologies as Southwest territory manager. He replaces Marty Schlesinger, who has shifted roles to become the Accell-owned e-bike maker and distributor’s in-house events manager.

Posted in North America
September 19, 2014

BOULDER, Colo. (BRAIN) — PeopleForBikes’ Green Lane Project will offer representatives of all U.S. cities the opportunity next summer to tour the renowned cycling infrastructure of urban centers in Northern Europe and participate in intensive five-day workshops on how they can transform their streets back home.

Posted in Industry News
September 19, 2014

BOULDER Colo. (BRAIN) — The Outdoor Industry Association on Friday came out in support of the introduction of the U.S. Optimal Use of Trade to Develop Outerwear and Outdoor Recreation (OUTDOOR) Act in both houses of Congress.

Posted in North America
September 19, 2014

BOULDER, Colo. (BRAIN) — The SaddleLight LED Bike Bag from Nite Ize offers all the room of a normal bike bag but also comes with reflective detailing and a red LED tail light.

Posted in New Products
September 19, 2014

VISTA, Calif. (BRAIN) — Electra Bicycle Company is bolstering its Men’s Attitude cruiser collection with the new Moto model — which the Trek-owned brand describes as “a blend between a cruiser, mountain bike and BMX racer” designed for more aggressive riders.

Posted in New Products
September 18, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike organizers say overall attendance was “down slightly” this year compared with 2013, but the number of exhibiting brands — pegged at more than 1,400 — as well as overall square feet of the show were on par with previous years.

Posted in North America
Show returns to mid-September dates, and the Mandalay, in 2015.
September 18, 2014

MADISON, Wis. (BRAIN) — The annual fundraiser for the Wisconsin Bike Fed put on by Saris every year will move from the Saris factory to the Madison Children’s Museum this year.

Posted in North America
September 18, 2014

SAN FRANCISCO (BRAIN) — Strava has released a new version of its mobile running and cycling app that incorporates weekly goals to help athletes track and improve their performance.

Posted in Product/Tech
September 17, 2014

ATLANTA (BRAIN) — Fitness app and product maker Wahoo Fitness has added the TICKR X heart rate monitor to its workout wearable line.

Posted in New Products
September 17, 2014

LAS VEGAS (BRAIN) — Interbike’s earlier date this year — the show’s second edition at the Mandalay Bay Convention Center — appears to have been a hit with most exhibitors and attendees.

Posted in North America
Traffic is busy in second year at venue, but consumer day appears to fizzle; official figures due later this week.

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