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BRAIN Staff

All articles by BRAIN Staff

September 18, 2014

SAN FRANCISCO (BRAIN) — Strava has released a new version of its mobile running and cycling app that incorporates weekly goals to help athletes track and improve their performance.

Posted in Product/Tech
September 17, 2014

ATLANTA (BRAIN) — Fitness app and product maker Wahoo Fitness has added the TICKR X heart rate monitor to its workout wearable line.

Posted in New Products
September 17, 2014

LAS VEGAS (BRAIN) — Interbike’s earlier date this year — the show’s second edition at the Mandalay Bay Convention Center — appears to have been a hit with most exhibitors and attendees.

Posted in North America
Traffic is busy in second year at venue, but consumer day appears to fizzle; official figures due later this week.
September 17, 2014

LONGWOOD, Fla. (BRAIN) — Sparky’s Distribution is working with newly formed consulting firm G3 Development Group to grow its global BMX business. Sparky’s owns Subrosa, The Shadow Conspiracy and the Rant brands of BMX bikes and parts, and distributes Bone Deth, Banned and Mutiny BMX brands.

Posted in North America
Hires consulting group led by industry veteran.
September 17, 2014

SANDY, Utah (BRAIN) — Reynolds Cycling has made two key staffing changes, promoting Travis Erwin to the newly created role of European general manager and hiring Lori Barrett as U.S. national sales manager.

Posted in Industry News
September 16, 2014

LAS VEGAS (BRAIN) — Gita Sporting Goods is reporting that someone swiped a new Pinarello Dogma F8 from its display at Interbike's OutDoor Demo last week. 

Posted in North America
September 16, 2014

LAS VEGAS (BRAIN) — Gita Sporting Goods, Campagnolo and BH Bikes are each reporting bike thefts coming out of last week's Interbike show here.

Gita, the U.S. importer of Pinarello, said someone swiped a new Pinarello Dogma F8 from its display at Interbike's OutDoor Demo.

Posted in North America
Updated.
September 15, 2014

BROOKLYN (BRAIN) — Brett Cleaver, formerly of Ritte Cycles, has joined Brooklyn-based Sommerville Sports Cyclewear to represent the company in South California.

Posted in North America
September 15, 2014
The Parachute is said to be the lightest ASTM full face on the market.

FOXBOROUGH, Mass. (BRAIN) — Todson, Inc. is now importing helmets from the Italian brand MET.

MET, based in the Italian Alps, was founded in 1987 but this is the first time the brand has been sold in the U.S. Todson founder Neal Todrys said MET is one of the top three brands in Europe.

Posted in International
September 15, 2014

CHICAGO (BRAIN) — Giant Bicycle USA will use Channel IQ’s services to manage its unilateral minimum advertised price (UMAP) policy across online channels and to monitor unauthorized listings on third-party websites.

Posted in North America

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