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BRAIN Staff

All articles by BRAIN Staff

April 15, 2014

SANTA MONICA, Calif. (BRAIN) — Bonk Breaker has added a third flavor to its protein bar lineup, Peanut Butter & Chocolate Chip.

The new flavor continues Bonk Breaker's philosophy of baking simple, high quality, real food ingredients into great tasting bars.

Posted in New Products
April 15, 2014

LAGUNA HILLS, Calif. (BRAIN) — The April 15 issue of Bicycle Retailer & Industry News, arriving in mailboxes this week, features an in-depth examination of retail bike pricing, inspired by the reduced pricing promotion announced by Giant USA last month.

Posted in Retail News
April 15, 2014

EMMAUS, Pa. (BRAIN) — Zack Grice has been named publisher of Bicycling magazine. Grice had been the magazine's associate publisher for sales and marketing since last September.

Posted in North America
April 14, 2014

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association said Alabama and Virginia are the next states to create a high school mountain bike league this year. The two states join Wisconsin as the three states joining NICA this year; the organization now has 13 leagues.

Posted in North America
April 14, 2014

MADISON, Wis. (BRAIN) — Saris Cycling Group has opened voting on Facebook for its fifth-grade cycling poster contest.

The winner will be selected from the state winners, chosen from submissions from more than 350 elementary schools in 24 states.

Posted in North America
April 14, 2014

MONTEREY, Calif. (BRAIN) — Bosch eBike Systems will work with Magura Direct to provide e-bike service support to bicycle retailers in the U.S. The company announced the news at a press event Friday night during Sea Otter. 

Posted in North America
April 14, 2014

DENVER (BRAIN) — Sampson is now shipping  its 11-speed cassette, which was announced last summer. The company said the cassette production was delayed to improve its shifting speed. The cassette also now features a gold-colored EN coating versus the originally planned nickel-chrome plating.

Posted in New Products
April 14, 2014

BLOOMINGTON, Minn. (BRAIN) —  Two female bike mechanics have been awarded full scholarships to attend UBI's Professional Shop Mechanic and Operations classes, thanks to a program sponsored by UBI, SRAM and QBP.

Posted in North America
April 14, 2014

MADRID, Spain (BRAIN) — Rotor Bike Components has boosted its North American presence by establishing a new U.S.-based headquarters in San Leandro, Calif.

Posted in International
April 13, 2014

MONTEREY, Calif. (BRAIN) — We grabbed sneak peeks of 2015 bikes from Accell North America brands Diamondback, Lapierre, Raleigh and Redline and dropped in on several other exhibitors as the Sea Otter Classic continued through the weekend.

Posted in Industry News

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