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BRAIN Staff

All articles by BRAIN Staff

March 24, 2015

BOULDER, Colo. (BRAIN) — Bia Sport, which marketed a women's specific GPS sports watch, is shutting down, the company has announced on its website.

Posted in North America
March 23, 2015

DENVER (BRAIN) — Domahidy Designs announced its third bike model Monday, a carbon road bike with the simple moniker of "Carbon Road Bike."

Posted in Product/Tech
March 23, 2015

NEW YORK (BRAIN) — Selle San Marco is again a sponsor of the Campagnolo Gran Fondo New York and is offering a custom saddle to participants. The event, the fifth annual, will be held May 17.

The Italian saddle brand has agreed to a multi-year extension of the contract with GFNY.

Posted in North America
March 23, 2015

PHILADELPHIA (BRAIN) — David Chauner, a former racer, race organizer and cycling journalist, has penned his first novel, and it has a cycling theme. It's called High Road, Chasing the Yellow Jersey.

Posted in New Products
March 23, 2015

HELSINKI (BRAIN) — Amer Sports, the owner of Mavic and several other outdoor sports brands, has added to its ball sports division with the purchase of the Louisville Slugger brand.

Posted in North America
March 23, 2015

TORONTO (BRAIN) — KindHuman Bicycles has hired Samantha Richter as a sales specialist.

Posted in North America
March 20, 2015

MOAB, Utah (BRAIN) — Western Spirit Cycling, a long-standing bike tour company, will use Squirt Lube and Bio-Bike Wash on all its trips this season. The company said it was attracted to Squirt's 100 percent biodegradable formula in making the agreement.

Posted in North America
March 20, 2015

SAUSALITO, Calif. (BRAIN) — The German bike brand Bulls is coming into the U.S. market this spring, launching to consumers at next month's Sea Otter Classic. The brand has hired California-based OutsidePR as the public relations agency of record for Bulls Bike USA.

Posted in North America
March 20, 2015

SAN DIEGO, Calif. (BRAIN) — Accessories brand XLAB is pledging its allegiance to the IBD by enacting a "XLAB Loyalty Program." The company, which makes hydration, nutrition and repair storage products for bicycles said it will now sell only to authorized dealers and distributors in the bike industry.

Posted in North America
Accessory brand confines sales to bike industry, revises MAP and ends consumer-direct sales.
March 20, 2015

SACRAMENTO, Calif. (BRAIN) — New Mexico-based distributor Bicycle Technologies International is the new exclusive U.S. distributor of Rivet Cycle Works leather products. 

Posted in North America

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