All articles by BRAIN Staff
MINNEAPOLIS (BRAIN) — The GoatLink replaces the Direct Mount intermediate link on Shimano 10-speed rear derailleurs to improve performance and drivetrain life with wide-range 1x10 drivetrains.
SANTA MONICA, Calif. (BRAIN) — Young nutritional brand Bonk Breaker is sponsoring and supplying its first UCI ProTour team for this season: The Cannondale-Garmin squad.
SAINT-AUGUSTIN-DE-DESMAURES, Quebec (BRAIN) — Louis Garneau has sold four of his own paintings at $20,000 each to support Team Rwanda, the country's national cycling team, which is composed of young survivors of the 1994 genocide.
BREMBATE, Italy (BRAIN) — Cervélo co-founder Gerard Vroomen has teamed with René Wiertz — the current president and CEO of 3T — to buy the component company.
SANDY, Utah (BRAIN) — Reynolds Cycling is offering a carbon-rim disc brake wheel for gravel-riding and cyclocross, the ATR (All Terrain Road) Disc Brake wheel.
BROOKLYN, N.Y. (BRAIN) — Sommerville Sports is now offering its custom clothing customers a special deal on helmets and sunglasses from the Italian brand SH+.
BLOOMINGTON, Minn. (BRAIN) — At its Frostbike event last weekend, QBP bestowed its 2015 Clay Mankin Award on Mike Cachat, the CEO of Jenson USA in Riverside, Calif. The Mankin award recognizes retailers who inspire others with their commitment to bicycle advocacy, industry growth and their passion for cycling.
An industry veteran says the industry needs to come together to meet the needs and wants of consumers.
SEATTLE (BRAIN) — REI now has Ghost bikes available at its stores and its website.
CARLSBAD, Calif. (BRAIN) — Ridley Bikes has hired Lift Creative Studios to handle public relations and specific marketing projects in North America this year.
Lift's founder Steve Driscoll has previously handled marketing at Mavic, Velomax/Easton and Flite Controls.