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BRAIN Staff

All articles by BRAIN Staff

April 20, 2015

LAGUNA HILLS, Calif. (BRAIN) — The latest issue of Bicycle Retailer & Industry News features a look at how the surging value of the U.S. dollar is affecting prices of bike goods in the U.S. and abroad.

Posted in North America
April 20, 2015
Peter Reid.  photo credit: Matthew Clark/stirlandraephoto.com

SQUAMISH, British Columbia (BRAIN) — Squamish apparel brand 7mesh has named an Ambassador Team that will share their adventures wearing the company's clothing on multi-hour and multi-day rides.

The team, which consists mostly of athletes local to 7mesh's home base of British Columbia, includes:

Posted in North America
April 20, 2015

EUGENE, Ore. (BRAIN) — Wheel and rim maker Rolf Prima has moved its manufacturing and offices to their new facility in Eugene, Ore., about three miles from the company's previous location.

Posted in North America
April 20, 2015
A page from the new site.

KENT, Wash. (BRAIN) — Diamondback's new consumer website is focused on stories about people whose connection to bicycles can inspire and encourage others.

Posted in North America
April 20, 2015

PORTLAND, Ore. (BRAIN) — BikeFlights.com, which facilitates the shipping of bikes to events, announced a new athlete ambassador program at the Sea Otter Classic last week. 

Posted in North America
April 20, 2015

GRAND JUNCTION, Colo. (BRAIN) — Suspension brand MRP has hired two industry veterans for its sales and marketing team. 

Adam Micklin, more recent the director of global sales for Hayes Bicycle Group, joins MRP as its vice president of sales.

Posted in North America
April 20, 2015

PORTLAND, Ore. (BRAIN) — Cycle Dog is offering a new collection of Diagonals dog collars with matching bike jerseys. The collars are backed with recycled inner tube rubber and include a Pup Top bottle opener and airline-style buckle. The collars are hand sewn in Portland.

Posted in New Products
April 20, 2015
Who needs a photographer when you've got a selfie stick that will do the trick.

MONTEREY, Calif. (BRAIN) — From plus-sized tires to lightweight 'cross bikes, high-end kids' bikes and the latest in helmets and eyewear, the Sea Otter Classic offered something for everyone. 

Posted in North America
April 17, 2015
The Farley 9.8.

WATERLOO, Wis. (BRAIN) — Trek on Friday announced changes to its Farley fat bike model, with new carbon frame, fork and rim options and a change to 197mm rear spacing.

Posted in Product/Tech
April 17, 2015
The Riken AL 110BCD chassis is available now.
MONTEREY, Calif. (BRAIN) — After announcing a reduction in retail price for its existing power meter cranks earlier this month, SRAM’s Quarq brand announced a new model Friday that hits its lowest price yet: as low as $799 for crank arms and spider without chainrings.
Posted in Product/Tech

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