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BRAIN Staff

All articles by BRAIN Staff

July 22, 2014

TORONTO (BRAIN) — Cervélo co-founder Gerard Vroomen, who left the company soon after its acquisition by the Pon Group several years ago, is heading up a new partnership between Cervélo, Rotor components and the South Africa-registered pro team, Team MTN-Qhubeka, for the 2015 season.

Posted in International
Cervélo will end sponsorship of Garmin-Smart team after 2014.
July 22, 2014

WATERLOO, Wis. (BRAIN) — World Bicycle Relief donors have reached the limit of Trek Bicycle's match program this month.

Posted in North America
July 21, 2014

KETCHUM, Idaho (BRAIN) — Clothing brand Club Ride says its second quarter sales were up 37 percent compared to the same period last year to $718,000.

Sales for the first half of the year grew from $1.2 million last year to nearly $1.6 million this year.

Posted in North America
July 21, 2014

ST. PAUL, Minn. (BRAIN) — Park Tool's new DW-2 is a wrench to adjust the clutch on Shimano Shadow Plus rear derailleurs, including recent XT, SLX, Deore, Saint and Zee models.

Posted in New Products
July 21, 2014

SAN DIEGO (BRAIN) — Maxima Bike, a new brand of bike lubricants being offered by the Maxima powersports company, has signed a three-year sponsorship agreement with Summer Gravity Camps, located in Whistler, B.C.

Posted in North America
July 18, 2014

MADISON, Wis. (BRAIN) — Former Trek executive Mary Burke, running for governor in her homestate, quickly hit back when her opponent began running a TV ad attacking Trek for its overseas manufacturing. Mary Burke’s brother, Trek president John Burke, also told a local paper that the ad should be taken down.

Posted in North America
July 18, 2014

VALENCIA, Calif. (BRAIN) — Jimmy "Mac" McIlvain is stepping down as editor of Hi-Torque's Mountain Bike Action magazine, he announced on his Facebook page Friday.

Posted in North America
Long-time editor announces on Facebook that he's stepping down at the Hi Torque publication.
July 18, 2014
The new Enduro battery.

SAN DIEGO (BRAIN) — NiteRider 2015 bicycle light line includes Enduro batteries that provide longer run times, some increases in light power and a new tail light with lazers to show a rider's own riding "lane."

Posted in New Products
July 18, 2014

LOUISVILLE, Colo. (BRAIN) — Wheels Mfg. is offering race and event promoters a free selection of rear derailleur hangers to help participants get back in the race.

Posted in North America
July 17, 2014

RICHMOND, Vt. (BRAIN) — Professional cyclist Ted King has teamed up with Slopeside Syrup to launch UnTapped, pure organic Vermont maple syrup in portable energy packs, on crowdfunding website Indiegogo. 

Posted in Product/Tech

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