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BRAIN Staff

All articles by BRAIN Staff

October 22, 2014

SUWANEE, Ga. (BRAIN) — Maxxis has implemented a minimum advertised price policy for all of its bicycle products.

The policy will go into effect Nov. 1 and applies to all forms of media advertising, including TV, radio, magazine, catalog, direct mail and online sales.

Posted in North America
October 22, 2014

KETCHUM, Idaho (BRAIN) — Smith Optics is moving its product design operations from the brand's longtime home in Ketchum, Idaho, to a new design center in Portland, Oregon.

Posted in North America
Owner Safilo Group sees move as part of strategy to make Smith an international eyewear brand.
October 22, 2014

PORTLAND, Ore. (BRAIN) — Sweetpea Bicycle, a Portland-based custom bike maker focused on women's bikes, is teaming up with Gladys Bikes, a retailer that specializes in serving women cyclists.

Posted in Retail News
October 21, 2014

CORTEZ, Colo. (BRAIN) — Osprey Packs, Inc., is making four cash grants through IMBA's "Let's Build Trails" program to support the growth of recreational mountain biking in the United States.

Posted in North America
October 21, 2014

WILMINGTON, Del. (BRAIN) — Blue Bicycles has launched a limited edition Team RWB Triad SLR and will auction one to benefit Team Red White and Blue, a team of U.S. veterans.

Posted in New Products
October 21, 2014

BLOOMINGTON, Minn. (BRAIN) — QBP has plans to open a second western warehouse to service California, Arizona, Nevada, Washington and Oregon.

Posted in North America
October 21, 2014

GRAND RAPIDS, Mich. (BRAIN) — Christophe de Margerie, the chief executive of French oil company Total, which also owned Hutchinson Tire, died Monday when a corporate plane crashed into a snow plough on a airport runway near Moscow prior to takeoff.

Posted in International
October 21, 2014

DURHAM, N.C. (BRAIN) — Implus Corp., known for its athletic products including Sof Sole, Yaktrax and Sneaker Balls, has acquired Trigger Point Performance.

Trigger Point makes a line of self-care products for athletes, including Grid foam rollers. A purchase price was not released.

Posted in North America
October 21, 2014

LOUISVILLE, Colo. (BRAIN) — Pearl Izumi's new headquarters building here was recently honored by the Colorado and Denver chapters of The American Institute of Architects.

Posted in North America
October 20, 2014

AUSTIN, Texas (BRAIN) — BRAIN's final Dealer Tour of 2014 gets underway Tuesday in Austin as BRAIN editors, sponsors and guests set out on bikes to visit shops in the Texas capital.

Posted in Retail News

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