Choices Yes, they will pay extra and/or put up with less performance for sustainable products Yes, all else being equal they choose sustainable products, but won't pay extra No, they are wary of sustainable products' performance or value I have no idea/it's never come up Yes, they will pay extra and/or put up with less performance for sustainable products 7% (34 votes) Yes, all else being equal they choose sustainable products, but won't pay extra 37% (177 votes) No, they are wary of sustainable products' performance or value 16% (77 votes) I have no idea/it's never come up 40% (194 votes) Total votes: 482 Leave this field blank