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April IBD sales mixed after phenomenal March

Published June 6, 2012

BOULDER, CO (BRAIN) Wednesday June 6 2012 3:33 PM MT—After an unseasonably warm March that boosted bike shop sales 29 percent, April sales gains were more modest, according to a recent report by Leisure Trends.

According to figures derived from the company's sampling, all merchandise sales in April were up 4 percent over the same month last year. Unit sales were up just 1 percent, while the average retail price was up 3 percent.

Cyclists inspired by warm weather may have shifted their bike purchases earlier in the season: while bike sales in March were up 24 percent in units, in April they slipped 4 percent compared to April 2011. However, thanks to an 8 percent increase in selling price, dollar sales were up 4 percent.

Twenty-niners continued to show the largest percentage increase: they were up a whopping 63 percent in April, while road bikes were up just 1 percent.

Apparel sales were down 1 percent for April, although one segment, short-sleeved jerseys, was up 6 percent.

April 2012 vs. April 2011: Dollar Sales

  • All Bicycles: +4%
    • Road Bikes: +1%
    • Mountain Bikes: +15%
    • Transit/ Fitness Bikes: -1%
  • Lifestyle/ Leisure Bikes: -6%
  • Shoes: -7%
  • Apparel: -1%
  • Helmets: +2%
  • Aftermarket Parts: +7%
  • Aftermarket Accessories: +5%

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