Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

The Ross family wants to bring back its bike brand. The brand's owner says it never went away

November 7, 2019
Randy Ross in a Randy Ross Stepper bike video.

MIAMI (BRAIN) — Two members of the Ross family, whose last name was emblazoned on millions of bikes in the last century, want to bring the brand back to the market. One big problem? The family gave up the trademark in a bankruptcy court more than 30 years ago.

Posted in Industry News

Ross Bicycles history: It’s a New York thing

November 7, 2019
Ross was to New York what Schwinn was to Chicago.
A Ross Bicycles ad from the 1980s.

For decades, Ross was the third-best-known brand in the U.S. bicycles, behind Schwinn and Huffy, and slotted between those two in volume, price point, and distribution channels.

Posted in Industry News

After son's accident and recovery, Steven Goldmeier focuses on adaptive sports

November 7, 2019
Steven Goldmeier (left) with Alex, Alex's college friend, his mom Debbie, and his sister Julie (far right)

NEW YORK (BRAIN) — On President's Day weekend last year, the Goldmeier family got news that changed it forever.

Posted in Industry News

Haro Bicycle faces class-action lawsuit over its website

October 31, 2019
Screenshot of Haro's RideDelSol.com site.

VISTA, Calif. (BRAIN) — Haro Bicycle Corp. is one of thousands of companies dealing with lawsuits over their websites' compliance with the Americans With Disabilities Act.

Posted in Industry News

Vietnam seizes bikes bound for U.S. for alleged country of origin violation

October 31, 2019
Photo from Customsnews.vn.

BINH DUONG, Vietnam (BRAIN) — Vietnam customs officials have seized a shipment of 313 bikes that was bound for the U.S., charging that the exporter had improperly labeled the bikes as “Made in Vietnam” to avoid U.S. tariffs on Chinese bikes. 

Posted in International

Carbon frame importers get a reprieve from tariffs thanks to Parlee request

October 28, 2019
A screenshot of part of the USTR document granting the exclusion.

WASHINGTON (BRAIN) — The U.S. Trade Representative has granted a tariff exclusion for China-made carbon fiber frames, an exclusion requested by Parlee Cycles, Inc.

Posted in Industry News

Isolated from corporate maneuverings, Enve is back on track, director says

October 28, 2019

OGDEN, Utah (BRAIN) — Organizationally, Enve is in new territory. Mavic, its fellow cycling brand within Amer Sports, has been sold to Regent. Meanwhile, Amer itself has been sold to a Chinese investor group. Where does that leave the Utah-based company?

Posted in Industry News

Bike products escape new EU tariffs imposed in aircraft dispute

October 3, 2019
Hubs and cassettes were on the original list, but testimony from industry apparently led to their removal.

BLOOMINGTON, Minn. (BRAIN) — The industry escaped another potential tariff threat — this time on European hubs and cassettes — likely thanks to testimony in Washington from Matt Moore, QBP's counsel and chair of the legal and legislative committee for the Bicycle Product Suppliers Association.

Posted in Industry News

E-bike tariff exclusion is "doubtful," but exclusion requests pour in following State Bicycle's victory

September 30, 2019
Electric motorcycles got a tariff exclusion. Some are doubtful that e-bikes got the same.

WASHINGTON (BRAIN) — More than a week after the Trump administration announced tariff exclusions, the industry is still unclear — or even "doubtful" — if e-bikes earned it. Meanwhile, exclusion requests pour in as importers and trade organizations hope to duplicate the success of singlespeed importer State Bicycle.

Posted in Industry News

Bidon 2020 bottles raise alarms at Facebook

September 26, 2019

LONGMONT, Colo. (BRAIN) — Facebook, apparently in an effort to curtail foreign influence in U.S. elections, made a Colorado bike accessory brand jump through regulatory hoops before letting it promote its "Bidon 2020" water bottles on the social network site.

Posted in Industry News

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