Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Q&A: Nate Pearson, CEO of TrainerRoad, on machine learning and building a sustainable company

May 11, 2021
Nate Pearson

RENO, Nev. (BRAIN) — Although it's stayed out of the headlines, TrainerRoad is a perfect example of a company at the intersection of tech and cycling.

Posted in Industry News

Driven drivetrain quickly reaches fundraising goal — and then some

May 6, 2021

BOULDER, Colo. (BRAIN) — Driven, a spinoff of CeramicSpeed that is developing a low-friction drivetrain for bikes, reached its $1 million goal for its equity crowdfunding campaign in just two days.

Posted in Industry News

Orbea to move US operations to Boulder

May 6, 2021

BOULDER, Colo. (BRAIN) — After nearly 15 years in Little Rock, Arkansas, Orbea is moving its U.S. offices and operations to Boulder this month. 

Posted in Industry News

Fruita gets rad with Yeti and Pivot Streets

May 4, 2021
Photo from the Fruita mountain bike festival by Mattias Fredricksson.

FRUITA, Colo. (BRAIN) — If you want to live where mountain bikers feel welcomed, check out the new houses going up on Singletrack Street, Yeti Street, or Pivot Street in this town on the western edge of Colorado.

Posted in Industry News

Million-dollar Walton family grant helps Arkansas college launch bike tech program

April 14, 2021
Burns Hall on the NWACC campus.

BENTONVILLE, Ark. (BRAIN) — The Walton Family Charitable Support Foundation has made a $1 million-plus grant to a community college here, allowing the school to launch an accredited two-semester Bicycle Assembly and Repair Technician program, with classes planned for the fall 2021 semester.

Posted in Industry News

SmartEtailing and Retail Toolkit to merge

April 13, 2021

BOULDER, Colo. (BRAIN) — SmartEtailing, a 22-year-old company known for building e-commerce websites for bike shops, has acquired Retail Toolkit, a startup that offers retailers management analytics and marketing tools.

Posted in Industry News

USA Cycling plans 'Inclusion Summit' in Arkansas; Industry members plan to participate

April 8, 2021

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling announced will hold an Inclusion Summit in Fayetteville, Arkansas. Specialized Bicycles, Canyon Bicycles, Allied Cycle Works, and Experience Fayetteville will take part.

Posted in Industry News

New York pop-up retailer brings rarely seen road brands to US cyclists

April 1, 2021
Max Davis (left) and Gil Lavi at a pop-up event last year.

NEW YORK (BRAIN) — Rubber N' Road, a retailer that held two series of weekend pop-up events in the city last year, will hold its first 2021 events this month.

Like last year's events, the pop-ups are being hosted on Sundays only at Volvo Cars Manhattan, which is the car brand's flagship US studio.

Posted in Retail News

Broken Chain: Some reasons this all might not end in a glut

March 13, 2021

BLOOMINGTON, Minn. (BRAIN) — The industry probably can't control when the current boom will end (although we'd all like to extend it). But it might be able to influence how it ends.

Posted in Opinion/Analysis

Broken Chain: Why not build more factories? Here's why.

March 9, 2021
It may happen — AFTER the boom.
Photo by Daisy Chen on Unsplash.

TAICHUNG, Taiwan (BRAIN) — Three years ago, social media feeds filled with colorful, striking images of abandoned share bikes in China, piled into teetering mountains. They shocked the world, or at least inspired use of "shocked" emojis for a few hours.

Posted in International

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