SAN FRANCISCO (BRAIN) — Early adopters of Apple's Vision Pro headset — which went on sale Friday starting at $3,499 — will be able to browse bikes and other sports gear on a special Decathlon shopping app.
Decathlon claims to be the world's largest sporting goods retailer. While it has closed its brick-and-mortar stores in the U.S., it continues to operate an e-commerce site while also selling some bike products wholesale to U.S. retailers.
The company said its updated app offers "a seamless and immersive shopping adventure and will help users view, choose and buy new Decathlon products and even discover the stories behind their favorite gear."
Barbara Martin Coppola, Decathlon's CEO, said, "We are thrilled to be proposing such a unique and immersive experience to our customers on the Apple Vision Pro. We're going one step further in our commitment to innovating the world of modern sport. Customers can step inside our tents or check out our new bikes in 3D from the comfort of their own home — a revolution in the shopping experience. What comes next is bound to be exceptional, as we continue to accompany people in their sporting experiences in new and exciting ways."
