CHICAGO (BRAIN) — Organizers of the CABDA Expos announced a new agreement with the National Bicycle Dealers Association on Monday.
NBDA will produce a series of breakout sessions at the three 2021 CABDA events, focused on actionable industry intelligence and improving the retail experience. The NBDA also is planning dealer receptions, member-focused events, and IBD networking opportunities at the expos.
"We are incredibly proud to team up with the folks at the NBDA." CABDA Show Director Jim Kersten said. "Their mission is the same as ours – give bicycle retailers the tools they need to not just survive, but to thrive!"
NBDA President Heather Mason said, "CABDA has always been a great place for retailers to unite, learn from each other and meet with industry members. Attendees not only get to see product and converse with industry thought leaders, but takeaway little tips of 'new' to inspire retailer excellence.
"The NBDA is looking forward to bringing our resources and energy to each one of the three shows: meeting with long time and new members alike."
NBDA joins the Professional Bicycle Mechanics Association as the providers of educational seminars and breakout sessions at the shows. PBMA clinics will focus on improving technical skills, best practices for shop operations, and helping service departments generate more dollars.
"With both the NBDA and the PBMA on board, I think 2021 will be our best year yet," Kersten said. "We look forward to welcoming the rest of the industry in a few months!"
Registration for CABDA events can be found at cabdashow.com.
- CABDA Midwest will take place Sept. 15-16 at the Schaumburg Convention Center near Chicago.
- CABDA West will take place Oct. 12-13 at the Ontario Convention Center outside San Diego.
- CABDA East will take place Dec. 8-9 at the Meadowlands Expo Center in Secaucus New Jersey.
