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Stan's makes move to grow outdoor equipment market

Published November 9, 2020

BIG FLATS, N.Y. (BRAIN) — Stan's NoTubes officially is expanding into the off-road outdoor equipment market with its tubeless sealant.

While the rebranded Stan's Tire Sealant formula is the same as Stan's NoTubes Sealant bicycle brand, the bottle label is different to specifically market to owners of tractors, mowers, and utility terrain vehicles.

"Over the years, Stan's employees, friends and acquaintances have been utilizing Stan's sealant to prevent and repair flats not only in bicycle tires, but also in a wide range of other pneumatic tires," said Mike Bush, Stan's NoTubes president. "They've used it in equipment like lawn tractors, stand-up mowers, wheelbarrows, golf carts, side-by-sides, utility vehicles, and hand trucks. Now we're making it easier for everyone to use Stan's Tire Sealant in a wide variety of outdoor equipment applications."

Stan's said its sealant can seal punctures up to half-inch, bead leaks, cuts, and sidewall cracks. Because tires in the outdoor equipment industry are inflated via Schrader valves, Stan's has developed a Schrader valve core removal tool with internal storage for spare valve cores, and an applicator for injecting sealant through schrader valves.

The brand will expand into outdoor equipment businesses such as landscaping and lawn care companies, power equipment shops, construction crews, and golf courses.

"When it comes to preventing and dealing with flat tires, the outdoor equipment industry is at a point a lot like where the bike industry was 20 years ago," said Brett Beard, product manager of Outdoor Equipment at Stan's. "We look forward to introducing a whole new category of users to Stan's Sealant."

Made in the U.S., Stan's Tire Sealant is available in one-pint (MSRP $17) and one-quart (MSRP $28) sizes. Dealer and distributor pricing are also available.