ASHEVILLE, N.C. (BRAIN) — Brick, a subsidiary of Darby Communications, is a new digital marketing service designed to help specialty retailers drive foot and online traffic, and increase their competitive advantage by promoting products, services and brands they represent via one or more digital channels.
"Our goal at Brick is to strengthen brick-and-mortar retailers' relationships within their local and online communities," said Angie Robinson, the vice president of Darby Communications. "Based on our research, we know there is a need for social media support, education and overall coaching for retailers so they can compete and succeed in the rapidly evolving digital landscape."
Brick works with retailers to define their online target audiences, build custom content and tailor online brand messaging.
"The team at Brick will help connect the dots with important vendors to maximize partnerships, create and track targeted social ads that will drive traffic in-store or to a retailer's online shops, or both, and optimize the retailer's channels to guarantee effective digital marketing strategies, with the end-goal of increasing sales," the company said.
More information at darbycommunications.com/BRICK or email Robinson at angie@darbycommunications.com.
