LITTLE ROCK, Ark. (BRAIN) — Giant Little Rock recently celebrated its grand opening, and the Giant and Liv dealer has designs on becoming a hub for Central Arkansas' booming cycling community and network of renowned trails.
"It's fun to be part of this. We're really becoming a destination for cyclists," said Mat Seelinger co-owner of Giant Little Rock along with partners Tony Karklins and Michael Chaffin. The partners also own retailer Spokes Little Rock, which carries Cannondale, Cervélo, Felt and Electra. Seelinger and his wife, Regina, opened Spokes in 2010.
Industry veteran Karklins is also the co-founder of Little Rock-based carbon bike manufacturer HIA Velo and the Allied Cycle Works brand.
"We chose to partner with Giant because of their great reputation and the complete line of products that Giant offers," Seelinger said of the new 4,000-square-foot store. "Giant Little Rock is the closest bike shop in Central Arkansas to the Arkansas River Trail. We are located in the Pleasant Ridge Town Center, one of the highest-volume traffic areas in Central Arkansas. I felt it was something Little Rock was missing."
Giant Retail Services executive James Yao said the new store is designed to provide cyclists of all types a place to connect. "We worked with Mat and the staff to create a space that is inviting and caters to all levels of riders," Yao said. "It's a great location and I expect they will do really well as their reputation grows."
More information: giantlittlerock.com.
