BOULDER, Colo. (BRAIN) — After testing its Trade-Up program with 30 dealers in the Boulder-Denver area, The Pro's Closet is now accepting dealers nationwide into its program.
Since September, The Pro's Closet has added 40 more shops to the program. The company said the program helps "convert loyal customers who otherwise wouldn't be ready to upgrade into new bike sales, and also incentivize new customers to trade in older bicycles for credit toward a new purchase."
The Trade-Up program allows customers to submit their bicycles for valuation by taking just two photos. The Pro's Closet then offers a guaranteed trade-in price that can be redeemed at the bike shop. The program allows a shop to accept a trade-in without needing to resell the used products themselves.
Nick Martin, the founder and CEO of The Pro's Closet, said, "The hardest part of buying a new bike is selling your used one. Customers may not realize the potential value they have tied up in their old equipment. The Trade-Up program gives customers the opportunity to unlock that value in a safe and trusted environment, turning that used bike into the bike they have been dreaming about. The customer walks out happy and the shop has another tool in their toolbox to sell more new bikes."
Dealers interested in signing up for the program can contact Justin England at The Pro's Closet at justin@theproscloset.com or find more information at theproscloset.com/trade.
