PORTLAND, Ore. (BRAIN) — River City Bicycles has hired industry veteran Chris DiStefano to handle marketing and public affairs. DiStefano has more than 20 years of experience in the bike industry, most recently as communications director for Rapha North America.
“River City Bicycles has long been the place I visit to tap into all that is happening with bicycles,” said DiStefano. “I am a gear guy through and through and this is where I have gone to see the latest and greatest. That said, it’s been the people of River City for whom I care the most and why I’ve returned time after time. Dave Guettler, founder and owner of River City Bicycles, said this to commemorate his 20th anniversary in 1995, ‘It seems to me there is a lot of “us” in Portland and there is even more of Portland in River City.’ I really connected to this belief and the opportunity to join this organization is the perfect platform for what I enjoy doing. I look forward to connecting increasingly more Portlanders to the power of the bicycle through what Dave and his team have built. I am equally as excited, as this is an election year, to share what our organization knows with this city’s leadership as we all work to maintain Portland’s bicycling leadership position.”
Guettler said, "Everyone at River City Bicycles is familiar with Chris’s work within the bicycle business but also as an advocate for cycling and the city of Portland. We see this appointment as further proof of our commitment to being the very best in the business and serving our customers beyond their expectations. I am confident with Chris here that River City Bicycles will continue to lead Portland, a city we all love dearly, both in the saddle and in City Hall.”
