SAUSALITO, Calif. (BRAIN) — The German bike brand Bulls Bikes has officially opened up its U.S. consumer direct business. The company announced last month that it was coming into the U.S. market with a consumer-direct program.
Bulls was founded in 1994. The company is selling a limited range of road and mountain bike models — five road bikes and 14 mountain bikes — as well as helmets, tools and accessories via BullsbikesUSA.com.
"While we don't rule out selling to retail bike shops in the future, we do recognize that the landscape for consumers has changed," said Sharon Yu, general manager of Bulls Bikes USA. "Selling direct gives us the opportunity to provide a real discount on our products, which directly benefits consumers."
Watch for an article about Bulls and the trend of consumer-direct bikes sales in the May 1 issue of Bicycle Retailer & Industry News.
