ST. PAUL, Minn. (BRAIN) – Construction begins this week at Now Bikes and Fitness in St. Paul, marking the official start of Bicycle Retailer and Industry News' Retail Remodel Project. A fixture in the Twin Cities' bike retail scene for nearly four decades, Now Bikes was selected from a pool of more than 80 shops vying to be part of the inaugural project.
To complete the project, BRAIN partnered with retail design firm, 3 Dots Design, and Mercedes Ross of Merchandising Werx, both based in Boulder, Colo. During the initial phases of the project, the design team worked with Now Bikes owner Bob Sumada to identify challenges and provide solutions to improve aesthetics, traffic flow and product placement in the store.
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Bicycle Retailer editors will cover the store transformation from start to finish, leveraging web, social media and print media channels. Coverage will also include merchandising tips and retail best practices from Retail Remodel Project sponsors Camelbak, Club Ride, Finish Line, Giro, Guru, Rudy Rack, QBP and Wahoo Fitness. Rudy Rack will also provide bike racks and tire trees to help organize bikes on the floor.
Construction and installation wraps up the last week in April, and the shop's makeover will be revealed in the May 15 issue of Bicycle Retailer.
