LAGUNA HILLS, Calif. (BRAIN) – Bicycle Retailer and Industry News is launching a project designed to illustrate the power of retail design and merchandising through the makeover of a bike shop. Similar to popular home renovation and restaurant remodel TV shows, the Retail Remodel Project will document a hands-on redesign of a bicycle retailer.
"Retailers are seeking to better understand store design and visual merchandising techniques to enhance the retail experience and improve sales. We want to showcase best practices to elevate retail and inspire other bike store owners to do more with their own store environment," said Megan Tompkins, the magazine's publisher.
Leveraging Web, social media and print media channels, Bicycle Retailer and Industry News editors will cover the store transformation from start to finish. The redesigned store will be revealed in the May 15 issue of the magazine, along with merchandising tips.
BRAIN has partnered with 3 Dots Design, a leading retail design firm, to execute the store remodel. In addition, Rudy Rack will provide bike racks and displays for the remodel.
"When Megan first approached us with this idea, we were thrilled to partner up with BRAIN to help bring it to life. What a fantastic opportunity to show other bicycle retailers the great impact visual merchandising can have on their sales and store environment," said Holly Wiese, owner of 3 Dots Design. "Visual merchandising is intimidating to so many retailers, and once they learn a few basics they are always surprised at how simple it can be to maintain and how much of a difference it can make on sales."
Retailers can apply online to be considered as the redesign location. The store will be selected based on editorial and design criteria including willingness to share sales figures, ability to supply blueprints and retail square footage. Bicycle Retailer will cover basic redesign costs, but the selected retailer must buy in to the process.
Retailers can apply via an online form.
The Retail Remodel Project is presented by CamelBak, Club Ride, Finish Line, Giro and Rudy Rack. For information on becoming a sponsor, please contact Megan Tompkins at mtompkins@bicycleretailer.com.
