PARK CITY, UT (BRAIN) – Online retailer Backcountry.com has become the presenting sponsor of the Larry H. Miller Tour of Utah Lifestyle Expo. The consumer expo offers pre-race entertainment that includes product showcases, freebies, and limited edition merchandise at each finish city of the six-day stage race held August 6-11.
“This is an ideal partnership with Tour of Utah – we’re always supportive of events in our backyard that get people outside and engaged in the sports we love,” said Scott Ballantyne, CMO at Backcountry. “The Lifestyle Expo is an opportunity for event-goers to check out the latest products backcountry.com offers while enjoying the festive atmosphere and viewing the stage finishes.”
The ninth annual Tour of Utah will feature 16 professional cycling teams and cover 586 miles with 43,621 vertical feet of climbing.
Backcountry is running a Tour of Utah Sweepstakes through its Facebook page. The winner will receive a trip for two to the final day of the Tour of Utah, with VIP access to events. Visit the backcountry.com Facebook page to sign up.
