FORT WORTH, TX (BRAIN)—Trinity Bicycles will move to a new space in Sundance Square, a 35-block retail, residential, entertainment and cultural district in downtown Fort Worth, Texas.
The new 1,550-square-foot location should be open in mid-January 2012, with a grand opening targeted for March, said Trinity Bicycles owner Bernie Scheffler. Trinity’s current home is 2,100 square feet, but due to unusable space there, the business will have the same retail and service footprint at the new location—plus the benefit of significantly greater foot traffic downtown, he added.
“As Fort Worth’s premier shop for bicycle commuters, a downtown location is an ideal fit for us,” said Scheffler, whose current shop is about two miles outside Fort Worth’s downtown core. Trinity will offer parking for approximately 20 bikes and might add showers for commuters later. In the meantime, bike commuters can take advantage of showers at a nearby gym and YMCA, Scheffler noted.
Trinity Bicycles promotes bicycle transportation through education and advocacy and sells and repairs several types of bikes, from high-end road and 29er mountain rigs to daily commuters and cargo bikes as well as various styles of comfort bicycles that it says are perfect for enjoying Fort Worth’s Trinity River Trail system.
Scheffler expects the new downtown location to be ideal for expanding Trinity’s bicycle rental business for Fort Worth visitors who want to see the city’s iconic red brick streets and historic buildings from behind handlebars. “Exploring this beautiful city is more fun on a bike, and we’ll be just a few blocks’ walk from all the downtown hotels,” Scheffler said.
Trinity’s presence downtown will fill a void left by the departure of Cromer’s Ace Cycles 15 to 20 years ago, he believes.
“Trinity Bicycles adds a perfect niche to Sundance Square’s long list of service merchants,” said Johnny Campbell, president of Sundance Square. “This fulfills a need expressed by our customers who live and work downtown. We believe Trinity Bicycles will quickly become a favorite downtown spot.”
