SYDNEY (BRAIN) — You no longer need an invitation to download and use the online cycling platform, Zwift.
The company announced the change in Sydney on Friday, local time. In tech industry terms, the product has moved from an invitation-only "Closed Beta" to "Open Beta."
The software is a free download and free to use, although the company plans to eventually charge a monthly subscription fee. It works with most stationary trainers and can synchronize with popular ANT+ wireless power meters and heart rate monitors. PC, Mac and mobile versions are available.
The company also announced several new partnerships with industry brands, including Trek, Trek Factory Racing, Canyon Bicycles, Specialized and the Richmond 2015 UCI Road World Championships. Pinarello was the first brand to be featured in the game.
"Zwift has built a global community of riders and the depth of engagement that a brand can build with our user base is absolutely second to none," said co-founder and CEO Eric Min.
"Whenever we introduce an element that makes gameplay more compelling — such as virtual goods, virtual events or riding with pros like Jens Voigt, Ted King and Evelyn Stevens — we see a hugely positive response from our community. Our partners buy into our belief that Zwift will significantly grow indoor cycling, make cycling more accessible, more enjoyable, more social and better promote year-round participation," he said.
More information: zwift.com.
