Product/Tech

CHICAGO (BRAIN) — SRAM's Truvativ component brand is offering a new line of mountain bike handlebars with graphics designed by Troy Lee Designs. The bars are packaged with a set of matching stickers designed for RockShox forks with 35mm upper tubes.

LONGMONT, Colo. (BRAIN) — Wilier Triestina is celebrating the 100th anniversary of the Giro d'Italia with a special custom painted edition of the Cento10AIR road bike. The special edition features the brand's famous cromovelato ramato (chrome plated copper) finish.

BIG FLATS, N.Y. (BRAIN) — Stan’s NoTubes’ new S1 series wheels are now shipping to dealers through Quality Bicycle Products, which has begun building and distributing the wheels.

Tagged Distributor news

GRAND RAPIDS, Mich. (BRAIN) — TerraTrike has unveiled a new model in its Rambler line of recumbent trikes. The Rambler All Terrain was built for riders who want to get off the beaten path.

Strava will give all members access to the new features later this year.

SAN FRANCISCO (BRAIN) — Strava is giving a group of 36 top athletes access to new features on its platform, allowing the group members to different types of content in addition to sharing their ride or run data. The app's other users will get access to the new features later this year.

MINNEAPOLIS, Minn. (BRAIN) — Wolf Tooth's B-RAD system allows riders to use their frame water bottle bosses to carry more stuff. 

CAPE TOWN, South Africa (BRAIN) — Leatt has launched its first helmet that is designed for trail and all-mountain riders. The brand's previous helmets have all been designed for gravity events. 

WASHINGTON (BRAIN) — Riser Holdings Ltd., of Canada, the parent of Chromag Bikes is recalling about 100 stems because the clamping bolts may be prone to breaking when tightened.

CHICAGO (BRAIN) — SRAM's new Code brakes are based on the company's Guide brakes, with larger fluid reservoir and pistons for more power for downhill racing and e-MTB use.

LONGMONT, Colo. (BRAIN) — Elite's new Vico bottle cage and Fly bottle were designed for lightness and durability.

The Feedback app's icon.

GOLDEN, Colo. (BRAIN) — Feedback Sports has updated its bike maintenance app to integrate with the Strava app, to use mileage data from Strava to help riders plan maintenance. 

MONTEREY, Calif. (BRAIN) — Kids' bike companies are flooding the Sea Otter expo this year, and most of them are clustered around the skills area for young riders. These are not full-line bike brands that offer kids' bikes as an afterthought.

Tagged Sea Otter Classic

MONTEREY, Calif. (BRAIN) — Magura has the MT Trail Sport hydraulic disc brake, which it called the "little sister" to the MT Trail Carbon brakes, which have been on the market for one year.

Tagged Sea Otter Classic

MONTEREY, Calif. (BRAIN) — Niner Bikes' Colorado headquarters is just 12 miles from Push Industries, a company that does suspension service and produces its own shocks and other parts.

Tagged Sea Otter Classic
Kona's Remote plus-size e-MTB

MONTEREY, Calif. (BRAIN) —Don't pin the "adventure bike" tag on Kona’s new generation of road-plus-tired, disc brake Rove bikes. “It’s more our take on an endurance road bike than it is on something like an adventure bike,” product manager Ian Schmitt says.

Tagged Consumer Expos and Rides / Sea Otter Classic / Tradeshows and conferences

MONTEREY, Calif. (BRAIN) — Marin Mountain Bikes has released a new mountain bike at the Sea Otter Classic using a suspension design from Naild, a company formed by industry veteran Darrell Voss. 

Tagged Sea Otter Classic

MONTEREY, Calif. (BRAIN) — WTB introduced a new tire in its Road Plus line today at the Sea Otter Classic. The new Byway Road Plus TCS tire is a 650x47c size, with tread and casing designed "to encourage riders to stray even farther into the dirt," the company said.

Tagged Sea Otter Classic

OGDEN, Utah (BRAIN) — Enve has introduced a new carbon road fork for aftermarket and OE use. The fork is made for modern demands, including clearance for 32mm tires, a low axle-to-crown height of 370mm, internal brake hose routing and flat mount disc brake mounts.

Tagged Sea Otter Classic

MONTEREY, Calif. (BRAIN) — Race Face and Easton are both getting into the power meter market with a $600 spindle-based system that is compatible with cranks from both brands.

The two brands, owned by Fox Factory, also are introducing a variety of new components this week at the Sea Otter Classic here:

Tagged Sea Otter Classic

SAN FRANCISCO (BRAIN) — Strava has introduced a new feature on its mobile app and website: Club Events. The feature lets groups create events with planned routes, send invitations with RSVPs, and share the event on other social media.

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