SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design has announced a wide slate of sponsors for the company's two Grinduro events, which are something like a gravel bike enduro combined with a music, food and bike festival.
The events are now in their fourth year. Besides Giro, which owns the events, global sponsors include Fabric, SRAM, WTB and Lauf Forks. In California, the presenting sponsor is the Sierra Buttes Trail Stewardship and supporting sponsors are Clif and Kleen Kanteen. In Scotland, sponsors include Arran Distillery, Ass Saver, and Chimpanzee Bars.
The Scotland event is July 14 on the Isle of Arran. The California event is Sept. 29 in Quincy.
"Grinduro Scotland was really special - I'm not exaggerating when I say it was the best bike ride I've ever done," said Kate Powlison, SRAM's road brand manager. "The event is magical for participants, and I truly believe it's a huge value for sponsors like us because we get such deep connections with the riders. Grinduro's festival area with music, art, and handmade bikes will expand at both events this year and that kind of true-to-the-culture experience is a key attraction to SRAM."
More information and registration at grinduro.com.
