MONTRÉAL (BRAIN) — Argon 18 has hired Tim McCulley as its USA director of sales & strategies. McCulley replaces Christian Lafrance, who takes the helm as director of business development for Argon's new subsidiary, Notio Technologies.
The comapny said the hire is timed with Argon 18's focused efforts to create a stronger on-ground sales team in the U.S., with firm goals to support its current dealer network and expand the brand's reach in America. McCulley comes to Argon 18 from the 2XU apparel brand, where he was director of sales.
"My passion in sport and business begins with quality products that will enhance an athlete's enjoyment and lead to a happier, healthier life. I am honored and excited to be a part of Argon 18's team as they lead the way into the future through development and innovation," said McCulley.
Gervais Rioux, the founder and president of Argon 18 bikes, said, "We are fully committed developing bikes of impeccable quality which has led us to be known as one of the world's top brands. I trust that Tim's knowledge and experience will help us strengthen our brand in the US market and continue our company's presence."
"Argon 18 remains consistent in our growth across all three categories. In the sport of triathlon our numbers in the Kona bike count continue to increase year after year, a category we are fully committed to. In addition we continue our support at the World Tour level in cycling. As a Canadian company, we are proud to be partnered with Cycling Canada on the track. Our balance across these categories is driven by our R&D and will continue to drive our company forward," Rioux added.
Claude LeBlond, the brand's vice president of global sales & strategies, said, "Tim's addition to the Argon 18 sales force is in-line with our strategy to better support and to get closer to our markets globally. Tim's decorum truly represents our brand value, and his experience and knowledge will greatly support the current growth of our company."
