FOOTHILL RANCH, Calif. (BRAIN) — Oakley, which unveiled its first cycling helmets this summer, announced this week that it has reached an agreement to become the "Official Helmet and Smart Eyewear" sponsor of the 2017 Ironman World Championships, which takes place this weekend in Hawaii.
Oakley will be at the event, including branding, programming and educational experiences at the Prizm O-Lab at the Ironman Village. The race is being broadcast on Redbull.tv and Oakley ads will appear during the broadcast.
Oakley will award its new Oakley ARO5 and Oakley ARO7 helmets to the fastest female and male cyclist in each age group and give a limited edition Oakley Radar Pace smart eyewear to the entire podium for each age group. Oakley also will randomly select 200 participants to receive a Radar Pace.
