LAGUNA BEACH, Calif. (BRAIN) — Selle Royal Group has hired Priscilla Savord as retail sales and marketing specialist for Fizik and Crankbrothers in North America.
Based out of the company's headquarters in Laguna Beach, California, Savord will support sales and marketing initiatives with IBDs. She will also work alongside and support the efforts of the distribution company Highway Two.
"To be given the chance to represent these two amazing brands that offer market-leading products is truly a dream come true," Savord said.
A passionate cyclist, Savord has held multiple positions in bike shops and most recently worked for Cycling Sports Group as West Coast apparel coordinator.
Selle Royal Group vice president Gaspare Licata said, "We've desired a strong female ambassador in the U.S. for a few years now, and after a lot of searching we have found someone experienced, motivated and, best of all, passionate. We are very excited to have Priscilla bring her knowledge and enthusiasm to help educate our dealers on exciting new products from Fizik and Crankbrothers."
