LAS VEGAS, Nev. (BRAIN) — Las Vegas-based beverage brand idrink is a new sponsor of CrossVegas, being named the "official water of CrossVegas."
Nick Pargaz, the COO of idrink, said, "We are pumped and ready to hydrate the thousands of elite cyclists, VIP guests, media, and volunteers at CrossVegas."
CrossVegas race director Brook Watts said, "Every athletic effort requires proper hydration and cyclocross in a climate like Las Vegas may be the ultimate test. The unique formulation of idrink promises to keep the athletes, staff and guests at CrossVegas performing at the highest level."
GreenOne Holdings, the creators of idrink, is a nutrient company that claims to have developed the world's first multivitamin water, using nanotechnology to produce nutrients that are 1/1,000th the size of a red blood cell, which the company said allows the nutrients to be absorbed more rapidly. The company said idrink is available in more than 500 convenience stores in Las Vegas, including Terrible Herbst, Pit Stop and Get N Go.
