SAN JOSE, Calif. (BRAIN) — Bicycle Blue Book has added two new members to its business development team. Gary Thornton, based in Philadelphia, will cover the Northeast territory and Will Stoffel, based in Memphis, will cover the Southeast territory.
"The unprecedented growth of our Trade-in Partner program lead us to realize we needed to accelerate our plans for field support of our retail partners. Gary and Will are quality individuals that possess a great blend of retail experience and a strong complement of consulting abilities," said Chris McLaren, the company's chief business development officer.
Steve Parke, the company's national business development manager, said, "The whole concept of formalized trade-in services, offered to dealers and consumers, is relatively new for the bike industry. We've found both sides of the equation are enthusiastic supporters, as our network builds.
"When our team visits dealers in their stores, trains the staff on the intake process and suggests best practices for implementing our program, dealers realize an immediate increase in new bike sales."
The company said its full business development team will attend Interbike and be available to discuss the program with interested dealers.
