MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle Components is working with Levi's GranFondo to launch a "U24 Program," which will allow all persons under the age of 24 to ride the Fondo for free. In addition to sponsoring entry fees for anyone under the age of 24, Specialized will also be offering demo bikes for use at the event.
Specialized said it is hoping to get more people on bikes by eliminating barriers for entry.
"Specialized believes the joy of cycling is something everyone should have the opportunity to experience, and have made it their mission to get more kids on bikes," the company said.
Levi Leipheimer, the event's organizers, said, "There were barriers to cycling in my own youth. This partnership with Specialized will help break down those barriers for others and bring full-circle the gift of freedom that comes from the bicycle."
The company said, local Specialized retailers will be offering special rates during the GranFondo, which is Sept. 30 in Santa Rosa, California.
