DETROIT (BRAIN) — Detroit Bikes is now shipping its bikes fully assembled from its factory in the Motor City. Shipments of five units can be delivered anywhere in the continental U.S. in floor-ready condition at no extra charge.
"All the dealer has to do is turn the handlebars, re-tighten, and the bike is ready to put on display. This will all but eliminate their assembly costs," said Chris Kiesling, the company's chief operating officer.
In addition to reducing dealer labor costs, the system also helps shrink the Detroit Bikes' environmental footprint, the company stated. "We're eliminating a lot of cardboard from the equation. We can help our dealers and save some trees at the same time," Kiesling noted.
Freight cost to the dealer is the same as bikes shipped in boxes.
"They can take them either way, but I don't know why anybody would want them in boxes. Why spend time putting them together when we will do it for you?" Kiesling said.
