PORTLAND, Ore., and WATERTOWN, Mass. (BRAIN) — Chris King Precision Components and Seven Cycles Inc. have expanded their partnership beyond their long-running OEM relationship to include collaborative marketing, market intelligence and new product releases, the companies announced Wednesday.
Chris King components are already available in stock Seven build kits, but the new arrangement will see more integration with Seven offering color-matched paint and coordinated parts packages. And new wheelsets from Chris King will be available exclusively on complete Sevens.
“We’ve worked with Chris for the entire history of our company. We share a lot of the same values and many of the same approaches to manufacturing and business,” Seven Cycles co-founder Rob Vandermark said. “As we come into our 20th year in the industry, we see how important it is to partner with companies who are trying to do the highest-quality work, who prioritize relationships, who want to make the things they design.”
Chris King said, “Working with Rob and Seven has always been a natural fit. The attention to detail in a Seven is in line with what we put into our components. People buy a Seven to enjoy it for a lifetime, and I know our components will contribute to that journey. I’m excited to see how the brands can grow together in the coming years.”
