WALLER, Texas (BRAIN) — Italy's Basso Bikes is now working with Trialtir USA on distribution to U.S. dealers.
The family run brand is celebrating its 40th anniversary and recently moved into a larger production and sales facility to accommodate its growth worldwide.
"We're having a tremendous year," said Alessandro Basso, the son of company founder Alcide Basso. "Our 100% true Italian production is something cyclists highly regard and appreciate. With Basso's directly owned production company involved in Formula 1, Moto GP and aeronautics we offer world-class leading technology that has always been centered around the bike, which is what founded our company and continues to be the root of our passion."
Basso returned to the U.S. market two years ago with dealer direct sales. The company said it needed a U.S. partner to provide service to its growing dealerbase. "We found every box checked with Trialtir USA," Alessandro Basso said. "Trialtir USA has been at the forefront of distribution for many of the top brands from Italy and with over 20 years experience they have gained the trust and insight needed to make this expansion for Basso."
Trialtir USA's president, Trey Henderson, said, "Basso bikes has been on an upward trajectory in the world market and we found them to be a perfect business partner that wants to showcase their talent and fabulous products to the U.S. market in a big way. Made in Italy is scrupulous sometimes with manufacturers claiming it but not truly doing it. In Basso we found that rare brand that actually does the entire process from their factory in Italy which is exactly what our clients and end user consumers look for today."
Trialtir USA will bring the full line of Basso framesets and complete bicycles and Basso's house brand Microtech components of wheels, handlebars, stems, seat posts and cages.
"With the factory producing everything our inventory allocation is quite substantial and our lead times for re-order products is very short. This partnership creates the perfect set for dealers to have Basso as the go-to Italian brand on their floor knowing we will have what they need when they need it without the usual seasonality product issues other brands face. And at a very healthy margin that will be quite surprising."
Basso Bikes USA-Trialtir USA can be reached at 713-690-9413 or trey@trialtir-usa.com or through bassobikes.com.
