SCOTTS VALLEY, Calif. (BRAIN) — For its second year, Bell is expanding its Bell Joy Ride program from eight to 12 markets. The program's mission is to get more women mountain biking, more often.
The expansion means the addition of six new ambassadors and four new regions.
"In only the first year of the program, everyone involved at Bell has been amazed by the dedication, growth and enthusiasm of the Joy Ride ambassadors," said Heather Cooper, brand director for bike and powersports at Bell. "As Joy Ride moves forward at full-speed, the team can't wait to see what 2017 holds."
Last year more than 2,400 women joined Bell at more than 50 Joy Ride events across North America.
This year Bell is bringing all of the new and returning ambassadors to Santa Cruz, California, in March for a Joy Ride "Camp" where they will meet the team and get indoctrinated into the program. The ambassadors will get the opportunity to experience a Girls Rock ride to be hosted at Ibis Cycles headquarters.
